search engine optomization

Why Content Marketing is the #1 Strategy in Search Marketing

While content marketing is known to improve results on search engine ranking systems, it is also true that effective, high quality content marketing is more of a marketing art than a strategy. If you have not worked to implement content marketing for your business site yet, read further to determine why it is a great idea to start now.

Content marketing helps you solve any issues that your customers may have, which in turn solves your issues as well. Make sure to create content that is relevant to your customer audience and the services your business provides. This allows an easy platform for your customers to look through instead of working hard to find what they are looking for buried in your site. The best way to do this includes creating a blog post or an article posting on your website, while also sending out an email blast to your customers who are experiencing the particular problem at hand. By addressing your customers’ problems through content and sending it out, you are cutting down on customer service time by giving them their answers online.

High quality content writing that includes a great deal of value to your reader will get shared and spread throughout the web. This works to create a credibility and sense of authority attached to your business. Also make sure to have one author publishing content that is created under your content marketing strategy. It does not matter who this individual is, as long as it is consistently them posting. This use of content marketing will allow you to become more established and lead to greater leads and give you additional exposure in Google through Google+.

Consistently creating content for marketing will also strengthen relationships with your customers. This is also important for repeat and loyal customers, as updating your stream with helpful and rich content will keep your readers interested. This can not only include blog post, but video, images, apps, and more. Also work to get your customers involved and create content for you. Having guest authors is a great, creative way to keep your feed interesting. While content marketing is a great way to improve your SEO and drive traffic to your site, old and new customers will benefit from your successful content marketing campaign.

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3 Ways to Make Your Website More Social

Your website might have high rankings in SEO, but would it rank high in the social category? Websites that come across more friendly and engaging are far more likely to attract more users and keep current customers interested. Here are three ways you can increase your social standings, today!

Improve quality

Creating content that your customers will find helpful and useful is important. Your users care about how helpful your website and content is; it can increase the level of trust they have with you. Make titles enticing, use infographics and videos often since they are generally shared more. They are quick, easy to read and visually more appealing than content.

Ask For Feedback

It isn’t uncommon for companies to not ask customers or visitors what they wanted to see next in terms of products or improvements. Having a poll is a great way to get helpful feedback that will help both you and the customer in the end. In the end, this will increase customer retention and future feedback.

Make Adjustments

Seek and encourage feedback- by choosing “emotionally intelligent words” to represent the personality of the brand. This makes it more of a personal experience for the user, which makes them feel more comfortable about leaving a comment on your site. Switch up your approach to see what works best for your company and see which leads to boost social activity.

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3 Keys to Social Media Success

When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

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5 Reasons Why SEO Isn’t Dead

There has been debate on whether or not SEO is dead. The truth is, it is ever-changing and people need to adapt as it changes. “It is changing so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play,” according to Sam McRoberts, CEO of CUDU Marketing- a widely published expert in the SEO field.

Before you decide to give up on SEO, understand that:

  1. It isn’t going to stop anytime soon. Searches depend on keywords and text-based content, proving that it is still effective. All content needs to be indexed to appear in searches on the web, and whether it ends up ranking as #2 or #52.
  2.  Search engines grab more market share.  These days, nearly 90% of shoppers will check the web for reviews before making a purchase. If you want them to be able to locate your business with the accurate information, your organic SEO needs to be in place.
  3.  Mobile search optimization.  Less than a decade ago, mobile phones didn’t have the internet access like they do now. More and more people are using their smart phones for easy access to the web, sparking the SEO and local search optimization.
  4. Lacking website content. Google and other search engines are using content and backlinks to fuel the search engines. The more content that is linked, the more the search engine will recognize that site, and the higher you will rank. If you aren’t updating your website’s content or adding regularly, the companies that are will benefit from it. Now, social media has a strong pull on your ranking.
  5. Your competitors are doing it. Some companies don’t understand that doing SEO to your content once does not mean that your site is done with it. SEO needs to be updated regularly. Keep up with your competitors and make sure that your rankings are where you want them to be; otherwise, you’re losing ground to a competitor who is.

To learn more on how you can improve your SEO rankings, go to www.405mediagroup.com.

 

6 Ways to Increase Your SEO Rankings

Maintaining high search result rankings can be difficult, that is, if you don’t have a strategy! Everyone wants to be at the top of the search engine’s page, but to do so you need to continually stay on top of certain SEO activity of both your site and your competitor’s. There are five key tips to focus on.

1. Increase Content Creation

Attracting new visitors isn’t just from having great reviews (although, it helps). The web searcher is looking for content. Any content that is related to the topic they searched. New content is appealing to the search engine, indexing and the web searcher. The more content, the better! High volume content increases the amount of external backlinks that go to your site, making your website that much stronger. The more information that backs your site up, the more reputable the search engine believes it is, making you the top dog. This content can be blog posts, videos, articles- anything that you share on your site. By adding tags and linking it to other sites, the more your site is going to grow in the search engines, and in turn, giving your better rankings

2. Keep Up With SEO

SEO is constantly changing and the rules are too, however, some of your competitors may not know that. By checking the SEO news, you can find best practices and fix your SEO before it falls behind in the ranking.

3. Find the Right Keywords

Rankings change all the time, which is why you need to have a strategy to stay at the top. By planning out a specific, meaningful keywords that are best for your company and competitor, the better results you will get. There are different tools you can use to find the keywords in your market and to track other online activity.

4. Monitor Competitor’s Backlink Profiles.

Backlinks are the links that come to the website. The more you have, the better because the search engine recognizes that site more and more with each backlink. You want to monitor yours to prevent negative SEO, but also your competitors to see if they have a better strategy that is getting them higher results

 5. Monitor Competitor’s On-Site SEO Activities.

You should also monitor your competitor’s on-site optimization. If they have changed their SEO activity, they might have found a more effective way to increase their rankings, or they could be changing their pages after having a penalty. It is a good idea to keep your eye on your competitor’s tag structure, keyword headers and categories, so you can stay in the loop to be ranked as high as possible.

6. Post Shareable Information

If you post information that is relatable to your audience, it is more likely that others will want to share it. Sharing your own posts, articles or blogs on social media sites give more traffic to your site if it is linked properly. The more outlets you put information that links to your site, the more traffic you will generate.

Use those tips and watch your SEO rankings change each day!

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