reputation managment

How to Handle Online Conflict

Don’t let one bad apple ruin your reputation when it comes to your online presence. Your initial reaction might be to fire back with your opinion, but it is best to refrain from doing so. Be professional, and in the long run it will pay off. If you keep your poise, your brand’s reputation won’t be effected. Address the issue politely, correct if necessary, and move on. Keep the tips in mind that are posted below, before responding.

Stay  focused: You are in control of your attitude and how others will perceive you online. Stay positive. Keep in mind the results that will follow. You never know where you will see that person again, and you don’t want to burn bridges,especially because oftentimes it can just be miscommunication online.

Try to take the conversation offline: Be professional and remember the facts when you respond to others. Don’t let your emotions get involved, or take anything too personally. Send a direct message if necessary, so you can have a private conversation. Be sure to determine whether or not it is worth the time because you will not have time to send direct messages to everyone.

Take action stay polite and courteous: You never know when you will see them again, and you don’t want to tamper your reputation. If someone is harassing, then yes, block them. Just because there was one bad comment, doesn’t mean you should delete it. It can be a great opportunity for you to clarify your point or company’s reasoning. There is a chance that others perceive your company in that same manner, so clarifying can  help you reap benefits.

To learn more about ways to boost your online reputation, go to www.405mediagroup.com.

3 Keys to Social Media Success

When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

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