reputation management

4 Pinterest Secrets for Shareable Content

Pinterest caught on fast for the consumer, and it’s perfect for marketing your lifestyle brand! Customers are able to see photos of clothes, food, landscapes, art, etc. and be inspired. It encourages personality expression by posting photos and creating boards that are designed by the things you like. Here are a few tips, so your company can manage Pinterest the right way.

1. Be creative. Creating a post that catches the user’s eye is what will bring attention. Using unique fonts and interesting graphics to get your point across can be powerful and is sure to intrigue the customer.

2. Show personality. When the customer feels like they know your brand and their values, they will feel more inclined to give you business. Show appropriate humor to humanize your brand.

3. Use vivid color. When the post is eye-catching, the customer won’t be able to miss the post. Use colors that are pleasing to the eye, and not overly cluttered. Bright colors with contrast are popular to use.

4. Use Infographics.  If your brand is complex, use infographics to get your point across. It is an easy way to condense information to make it readable and user-friendly. Infographics that are visually appealing tend to get shared more.

For more tips on how to give your company the most traffic, click here!

5 Tips For Your Social Media Engagement

Social media has become very popular in recent years. Companies are now utilizing it to reach out to their customers and build relationships with them. Although it might sound easy, there are some rules to follow for optimal engagement.

Plan: Create a plan, and follow it. You can use social media without a plan, but the results will be minimal, at most.  Create a schedule that works for you and your company. Set a specific time throughout your day to spend a few minutes on posting/responding to customers. Once you have a pattern down, it will become easier to follow.

Set Goals: Set quarterly, monthly, weekly and even daily goals for your page. This will help with measuring how effective your strategy is with where you want to be.

Patience: Social media is like a slow growing snowball. It takes awhile to gain quality followers/engagement at first, but once you do, it will all pay off. It will be difficult for a smaller business to gain hundreds of followers overnight. Keep in mind that it can be more important to have a few quality followers compared to many of little value.

Offer Deals: Offering deals keeps the followers wanting to come back to your page. It also makes the follower feel valued and special if they are only getting a deal because they liked your page.

Friendly Voice:  Create a company personality for your page, so your follower knows that there is a face behind the computer. Adding character will increase the levels of engagement and make your page more lively.

For more information on social media with 405 Media Group, click here!

Keys to Creating Shareable Content

You have a great product or service, but what good is that if no one knows about it? Social media is a hot marketing tool to share with your company with people. With easy ways to share, pin and repost, it would be silly not to hop on board! Get your name and product out there before your competitor beats you to it. There are a few key ways to make sure that you don’t just post content, but so you make the most of your content to keep your audience coming back for more.

    • Watch for trends: How well your company does is influenced by how well your competitor is doing. Follow the trends of their social media sites. What content do they post? How active are they? Try something new. Combine what works for them and what works for you to find the perfect balance.
    • Inspire your customer: Create posts, tips and advice, so your customer wants to keep coming back for more. Focus on topics that they love and are interested in that also relate to your company. If they are constantly learning something from you, they will return. If they found your content interesting, it is more likely that they will share it on their social media sites, which gets your name out there.
    • Engage their emotions: When people can relate to your information on some level, they will be intrigued to learn more. This can be achieved by telling a story, making them feel special, or deepening a social connection. People are more attracted to positive emotional responses than negative because they finish reading the content and feel good afterwards.
    • Have a good header: These different approaches all intrigue the level of curiosity, interest, humor or admiration. When you use a header that makes the reader question themselves, it grabs their attention and makes them want to read. Sharing information with them that others in society might not know about makes them feel smarter, and boosts their self-esteem.

For more information on how you can make the most of your content, go to www.405mediagroup.com.

Why Content Marketing is the #1 Strategy in Search Marketing

While content marketing is known to improve results on search engine ranking systems, it is also true that effective, high quality content marketing is more of a marketing art than a strategy. If you have not worked to implement content marketing for your business site yet, read further to determine why it is a great idea to start now.

Content marketing helps you solve any issues that your customers may have, which in turn solves your issues as well. Make sure to create content that is relevant to your customer audience and the services your business provides. This allows an easy platform for your customers to look through instead of working hard to find what they are looking for buried in your site. The best way to do this includes creating a blog post or an article posting on your website, while also sending out an email blast to your customers who are experiencing the particular problem at hand. By addressing your customers’ problems through content and sending it out, you are cutting down on customer service time by giving them their answers online.

High quality content writing that includes a great deal of value to your reader will get shared and spread throughout the web. This works to create a credibility and sense of authority attached to your business. Also make sure to have one author publishing content that is created under your content marketing strategy. It does not matter who this individual is, as long as it is consistently them posting. This use of content marketing will allow you to become more established and lead to greater leads and give you additional exposure in Google through Google+.

Consistently creating content for marketing will also strengthen relationships with your customers. This is also important for repeat and loyal customers, as updating your stream with helpful and rich content will keep your readers interested. This can not only include blog post, but video, images, apps, and more. Also work to get your customers involved and create content for you. Having guest authors is a great, creative way to keep your feed interesting. While content marketing is a great way to improve your SEO and drive traffic to your site, old and new customers will benefit from your successful content marketing campaign.

To learn more on your content marketing experts, click here!

3 Easy Ways to Improve Your SEO Rankings

Here are 3 easy ways you can keep up with your SEO and rankings to stay ahead of your competitors:

1.  Make sure your company ranks in the local listings, like Google and Bing by using webmaster tools. A pretty website won’t matter if you are ranking low.

2. Utilize social media. Promote and sponser local events to get your town familiar with your business.

3.  Create your own content and use keywords on your website.

If you use the following tips, your company will be sure to rank higher. The web likes content and keywords, which help your rankings, when done right. If you share your information on social media outlets, consumers will become familiar and interested, creating potential new leads.

To learn more on how you can improve your rankings, check out the experts at: http://405mediagroup.com.

 

6 Ways to Increase Your SEO Rankings

Maintaining high search result rankings can be difficult, that is, if you don’t have a strategy! Everyone wants to be at the top of the search engine’s page, but to do so you need to continually stay on top of certain SEO activity of both your site and your competitor’s. There are five key tips to focus on.

1. Increase Content Creation

Attracting new visitors isn’t just from having great reviews (although, it helps). The web searcher is looking for content. Any content that is related to the topic they searched. New content is appealing to the search engine, indexing and the web searcher. The more content, the better! High volume content increases the amount of external backlinks that go to your site, making your website that much stronger. The more information that backs your site up, the more reputable the search engine believes it is, making you the top dog. This content can be blog posts, videos, articles- anything that you share on your site. By adding tags and linking it to other sites, the more your site is going to grow in the search engines, and in turn, giving your better rankings

2. Keep Up With SEO

SEO is constantly changing and the rules are too, however, some of your competitors may not know that. By checking the SEO news, you can find best practices and fix your SEO before it falls behind in the ranking.

3. Find the Right Keywords

Rankings change all the time, which is why you need to have a strategy to stay at the top. By planning out a specific, meaningful keywords that are best for your company and competitor, the better results you will get. There are different tools you can use to find the keywords in your market and to track other online activity.

4. Monitor Competitor’s Backlink Profiles.

Backlinks are the links that come to the website. The more you have, the better because the search engine recognizes that site more and more with each backlink. You want to monitor yours to prevent negative SEO, but also your competitors to see if they have a better strategy that is getting them higher results

 5. Monitor Competitor’s On-Site SEO Activities.

You should also monitor your competitor’s on-site optimization. If they have changed their SEO activity, they might have found a more effective way to increase their rankings, or they could be changing their pages after having a penalty. It is a good idea to keep your eye on your competitor’s tag structure, keyword headers and categories, so you can stay in the loop to be ranked as high as possible.

6. Post Shareable Information

If you post information that is relatable to your audience, it is more likely that others will want to share it. Sharing your own posts, articles or blogs on social media sites give more traffic to your site if it is linked properly. The more outlets you put information that links to your site, the more traffic you will generate.

Use those tips and watch your SEO rankings change each day!

For more information on your#1 SEO company, go to www.405mediagroup.com!