customer service

How a CRM Will Help Your Sales Growth

With technology changing rapidly, the ease of business practices is increasing. Companies are integrating a CRM (customer relationship management) system into their workflow to manage their accounts and make their work space more interactive. For those who are unfamiliar with the benefits that a CRM can feature, you are in for a treat!

The size of your company is somewhat irrelevant because with time comes business and what will you do with the extra papers that you collect? A CRM is the perfect repository to store all of your data, documents, contacts, etc. on a cloud-based system. It organizes all of your contacts and company information to access the information when you need it.

You can track:

  • Customer history
  • Correspondence
  • Sales cycle
  • Customer interactions
  • Website analytics
  • Broadcast emails
  • and more!

It is one tool that your company will not regret. As your business develops, you will be able to stay organized and efficient to keep those sales coming. Contact us today to schedule your demo!

If you are interested in a CRM program and want to learn more, check out our website at www.405mediagroup.com.

 

 

4 Must-Haves for Your Social Media Strategy

When you are posting on social media as the voice of a company for the first time, its recommended that you do some research and follow a few key steps before jumping right in. It takes a little bit of thought to decide what you want your company’s tone to be like. After all, the internet is where the majority of people are connecting with companies these days.

  • Design and keep a personality tone. No matter how many people handle the company’s social media, it must be constant with each post, comment, etc. You are identifying the company as one. This can be tricky if you have a few people managing the platform, so it should be discussed.
  • Post at appropriate times. If you are posting great updates at times when your customers or target audience isn’t online, chances are they won’t see that post. Doing a little bit of research can help identify when the most ideal time is for you to get the maximum reach. Typically this is before the work day starts- early in the morning, or right after work hours. Sometimes the peak hours can even be later on at night or on the weekends.
  • Connect with those that share your passion. It is so much easier to grow your social presence when you have others who share the same interest. You can share knowledge and learn for both yourself and your audience. Having a core group online also makes it more fun to connect and socialize.
  • Utilize many platforms. Just because Facebook worked wonders for one company, doesn’t mean that it will for you. Choosing a few social media platforms will help because you can do a little bit of testing to decide which outlet gets more attention. This doesn’t mean  that you should join every social media network that is available, but to have a few.

For more information on our Social Media services, click here!

4 Pinterest Secrets for Shareable Content

Pinterest caught on fast for the consumer, and it’s perfect for marketing your lifestyle brand! Customers are able to see photos of clothes, food, landscapes, art, etc. and be inspired. It encourages personality expression by posting photos and creating boards that are designed by the things you like. Here are a few tips, so your company can manage Pinterest the right way.

1. Be creative. Creating a post that catches the user’s eye is what will bring attention. Using unique fonts and interesting graphics to get your point across can be powerful and is sure to intrigue the customer.

2. Show personality. When the customer feels like they know your brand and their values, they will feel more inclined to give you business. Show appropriate humor to humanize your brand.

3. Use vivid color. When the post is eye-catching, the customer won’t be able to miss the post. Use colors that are pleasing to the eye, and not overly cluttered. Bright colors with contrast are popular to use.

4. Use Infographics.  If your brand is complex, use infographics to get your point across. It is an easy way to condense information to make it readable and user-friendly. Infographics that are visually appealing tend to get shared more.

For more tips on how to give your company the most traffic, click here!

How to Handle Online Conflict

Don’t let one bad apple ruin your reputation when it comes to your online presence. Your initial reaction might be to fire back with your opinion, but it is best to refrain from doing so. Be professional, and in the long run it will pay off. If you keep your poise, your brand’s reputation won’t be effected. Address the issue politely, correct if necessary, and move on. Keep the tips in mind that are posted below, before responding.

Stay  focused: You are in control of your attitude and how others will perceive you online. Stay positive. Keep in mind the results that will follow. You never know where you will see that person again, and you don’t want to burn bridges,especially because oftentimes it can just be miscommunication online.

Try to take the conversation offline: Be professional and remember the facts when you respond to others. Don’t let your emotions get involved, or take anything too personally. Send a direct message if necessary, so you can have a private conversation. Be sure to determine whether or not it is worth the time because you will not have time to send direct messages to everyone.

Take action stay polite and courteous: You never know when you will see them again, and you don’t want to tamper your reputation. If someone is harassing, then yes, block them. Just because there was one bad comment, doesn’t mean you should delete it. It can be a great opportunity for you to clarify your point or company’s reasoning. There is a chance that others perceive your company in that same manner, so clarifying can  help you reap benefits.

To learn more about ways to boost your online reputation, go to www.405mediagroup.com.

3 Ways to Make Your Website More Social

Your website might have high rankings in SEO, but would it rank high in the social category? Websites that come across more friendly and engaging are far more likely to attract more users and keep current customers interested. Here are three ways you can increase your social standings, today!

Improve quality

Creating content that your customers will find helpful and useful is important. Your users care about how helpful your website and content is; it can increase the level of trust they have with you. Make titles enticing, use infographics and videos often since they are generally shared more. They are quick, easy to read and visually more appealing than content.

Ask For Feedback

It isn’t uncommon for companies to not ask customers or visitors what they wanted to see next in terms of products or improvements. Having a poll is a great way to get helpful feedback that will help both you and the customer in the end. In the end, this will increase customer retention and future feedback.

Make Adjustments

Seek and encourage feedback- by choosing “emotionally intelligent words” to represent the personality of the brand. This makes it more of a personal experience for the user, which makes them feel more comfortable about leaving a comment on your site. Switch up your approach to see what works best for your company and see which leads to boost social activity.

To learn more on how you can increase your company’s social standings, click here!