content marketing

Why Content Marketing is the #1 Strategy in Search Marketing

While content marketing is known to improve results on search engine ranking systems, it is also true that effective, high quality content marketing is more of a marketing art than a strategy. If you have not worked to implement content marketing for your business site yet, read further to determine why it is a great idea to start now.

Content marketing helps you solve any issues that your customers may have, which in turn solves your issues as well. Make sure to create content that is relevant to your customer audience and the services your business provides. This allows an easy platform for your customers to look through instead of working hard to find what they are looking for buried in your site. The best way to do this includes creating a blog post or an article posting on your website, while also sending out an email blast to your customers who are experiencing the particular problem at hand. By addressing your customers’ problems through content and sending it out, you are cutting down on customer service time by giving them their answers online.

High quality content writing that includes a great deal of value to your reader will get shared and spread throughout the web. This works to create a credibility and sense of authority attached to your business. Also make sure to have one author publishing content that is created under your content marketing strategy. It does not matter who this individual is, as long as it is consistently them posting. This use of content marketing will allow you to become more established and lead to greater leads and give you additional exposure in Google through Google+.

Consistently creating content for marketing will also strengthen relationships with your customers. This is also important for repeat and loyal customers, as updating your stream with helpful and rich content will keep your readers interested. This can not only include blog post, but video, images, apps, and more. Also work to get your customers involved and create content for you. Having guest authors is a great, creative way to keep your feed interesting. While content marketing is a great way to improve your SEO and drive traffic to your site, old and new customers will benefit from your successful content marketing campaign.

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