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5 Tips For Your Social Media Engagement

Social media has become very popular in recent years. Companies are now utilizing it to reach out to their customers and build relationships with them. Although it might sound easy, there are some rules to follow for optimal engagement.

Plan: Create a plan, and follow it. You can use social media without a plan, but the results will be minimal, at most.  Create a schedule that works for you and your company. Set a specific time throughout your day to spend a few minutes on posting/responding to customers. Once you have a pattern down, it will become easier to follow.

Set Goals: Set quarterly, monthly, weekly and even daily goals for your page. This will help with measuring how effective your strategy is with where you want to be.

Patience: Social media is like a slow growing snowball. It takes awhile to gain quality followers/engagement at first, but once you do, it will all pay off. It will be difficult for a smaller business to gain hundreds of followers overnight. Keep in mind that it can be more important to have a few quality followers compared to many of little value.

Offer Deals: Offering deals keeps the followers wanting to come back to your page. It also makes the follower feel valued and special if they are only getting a deal because they liked your page.

Friendly Voice:  Create a company personality for your page, so your follower knows that there is a face behind the computer. Adding character will increase the levels of engagement and make your page more lively.

For more information on social media with 405 Media Group, click here!

Keys to Creating Shareable Content

You have a great product or service, but what good is that if no one knows about it? Social media is a hot marketing tool to share with your company with people. With easy ways to share, pin and repost, it would be silly not to hop on board! Get your name and product out there before your competitor beats you to it. There are a few key ways to make sure that you don’t just post content, but so you make the most of your content to keep your audience coming back for more.

    • Watch for trends: How well your company does is influenced by how well your competitor is doing. Follow the trends of their social media sites. What content do they post? How active are they? Try something new. Combine what works for them and what works for you to find the perfect balance.
    • Inspire your customer: Create posts, tips and advice, so your customer wants to keep coming back for more. Focus on topics that they love and are interested in that also relate to your company. If they are constantly learning something from you, they will return. If they found your content interesting, it is more likely that they will share it on their social media sites, which gets your name out there.
    • Engage their emotions: When people can relate to your information on some level, they will be intrigued to learn more. This can be achieved by telling a story, making them feel special, or deepening a social connection. People are more attracted to positive emotional responses than negative because they finish reading the content and feel good afterwards.
    • Have a good header: These different approaches all intrigue the level of curiosity, interest, humor or admiration. When you use a header that makes the reader question themselves, it grabs their attention and makes them want to read. Sharing information with them that others in society might not know about makes them feel smarter, and boosts their self-esteem.

For more information on how you can make the most of your content, go to www.405mediagroup.com.

How to Handle Online Conflict

Don’t let one bad apple ruin your reputation when it comes to your online presence. Your initial reaction might be to fire back with your opinion, but it is best to refrain from doing so. Be professional, and in the long run it will pay off. If you keep your poise, your brand’s reputation won’t be effected. Address the issue politely, correct if necessary, and move on. Keep the tips in mind that are posted below, before responding.

Stay  focused: You are in control of your attitude and how others will perceive you online. Stay positive. Keep in mind the results that will follow. You never know where you will see that person again, and you don’t want to burn bridges,especially because oftentimes it can just be miscommunication online.

Try to take the conversation offline: Be professional and remember the facts when you respond to others. Don’t let your emotions get involved, or take anything too personally. Send a direct message if necessary, so you can have a private conversation. Be sure to determine whether or not it is worth the time because you will not have time to send direct messages to everyone.

Take action stay polite and courteous: You never know when you will see them again, and you don’t want to tamper your reputation. If someone is harassing, then yes, block them. Just because there was one bad comment, doesn’t mean you should delete it. It can be a great opportunity for you to clarify your point or company’s reasoning. There is a chance that others perceive your company in that same manner, so clarifying can  help you reap benefits.

To learn more about ways to boost your online reputation, go to www.405mediagroup.com.

3 Keys to Social Media Success

When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

For more information on your social media and SEO specialists, click here!