As the world around us changes, so does the data. Ranking factors on search engines such as Google and Bing are no longer solely based on good keywords and site structure. New tactics for building your company and personality on the web seem to be emerging, such as new ranking factors. While ranking factors such as link graph data, keyword data, domain data, and topic analysis are still important, new factors search engines are looking at such as user and usage data, brand signals, offline data potential, social graph signals are crucial to incorporate as well.

If you want to influence all of these, you have to be able to work on everything that falls under the term “marketing.” This includes everything from social media to community building, positioning, branding, emails, CRO, product, and the unique value of the content. In order to move rankings up in major search engines like Google and Bing, we have to be able to control and influence a lot more than we ever had to in the past.

People also do not understand what we do in SEO, as it tends to have a negative connotation, which is far from the truth of what we do for you and your business. We do web marketing, help people grow their companies, attract visitors, and that leads to more conversions on their site. We are here for the betterment of your business and to make sure you are consistently building new leads and keeping them satisfied. We must all adapt to the ever-changing industry and new opportunities and methods come our way, and no one is more prepared to handle change than we are. This change is actually quite positive, as every field matures, and that leads to a better stage.