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Social media has become very popular in recent years. Companies are now utilizing it to reach out to their customers and build relationships with them. Although it might sound easy, there are some rules to follow for optimal engagement.

Plan: Create a plan, and follow it. You can use social media without a plan, but the results will be minimal, at most.  Create a schedule that works for you and your company. Set a specific time throughout your day to spend a few minutes on posting/responding to customers. Once you have a pattern down, it will become easier to follow.

Set Goals: Set quarterly, monthly, weekly and even daily goals for your page. This will help with measuring how effective your strategy is with where you want to be.

Patience: Social media is like a slow growing snowball. It takes awhile to gain quality followers/engagement at first, but once you do, it will all pay off. It will be difficult for a smaller business to gain hundreds of followers overnight. Keep in mind that it can be more important to have a few quality followers compared to many of little value.

Offer Deals: Offering deals keeps the followers wanting to come back to your page. It also makes the follower feel valued and special if they are only getting a deal because they liked your page.

Friendly Voice:  Create a company personality for your page, so your follower knows that there is a face behind the computer. Adding character will increase the levels of engagement and make your page more lively.

For more information on social media with 405 Media Group, click here!

You have a great product or service, but what good is that if no one knows about it? Social media is a hot marketing tool to share with your company with people. With easy ways to share, pin and repost, it would be silly not to hop on board! Get your name and product out there before your competitor beats you to it. There are a few key ways to make sure that you don’t just post content, but so you make the most of your content to keep your audience coming back for more.

• Watch for trends: How well your company does is influenced by how well your competitor is doing. Follow the trends of their social media sites. What content do they post? How active are they? Try something new. Combine what works for them and what works for you to find the perfect balance.
• Inspire your customer: Create posts, tips and advice, so your customer wants to keep coming back for more. Focus on topics that they love and are interested in that also relate to your company. If they are constantly learning something from you, they will return. If they found your content interesting, it is more likely that they will share it on their social media sites, which gets your name out there.
• Engage their emotions: When people can relate to your information on some level, they will be intrigued to learn more. This can be achieved by telling a story, making them feel special, or deepening a social connection. People are more attracted to positive emotional responses than negative because they finish reading the content and feel good afterwards.
• Have a good header: These different approaches all intrigue the level of curiosity, interest, humor or admiration. When you use a header that makes the reader question themselves, it grabs their attention and makes them want to read. Sharing information with them that others in society might not know about makes them feel smarter, and boosts their self-esteem.

For more information on how you can make the most of your content, go to www.405mediagroup.com.