Archive for: Website Design

One thing to keep in mind when concentrating on content marketing is the idea of developing a sense of trust. You must work to cater the content around you and what makes your business stand out, not revolve around a product or service that you are selling. People tend to buy or go with a company that they like, is familiar, and which they trust.

A great advantage that small businesses have over larger corporations is the fact that because they are smaller, the smaller businesses are able to become more personal and relatable with their target audience. In today’s blog post, we will provide you with some great strategies and ideas to become better at content marketing.

At this point, you are well aware that social media is a great tool to use, but its main purpose is to direct these viewers to your actual website. Your site is where you answer all of your potential customer’s questions personally and in great detail, which is how you create loyalty.

One of the best ways to get your customers to trust you is by answering their questions in a clear and honest way. If your answer or information you provide comes across more like an advertisement or a sales letter, then you are not doing content marketing. Trust is not built by pushing sales, but by selflessly helping those who need it. Whether you use an approach to inform, entertain, or tell personal stories to your audience, you must not hard sell. Anything other than selling is bound to develop a connection, which will eventually turn into trust.

What will also make you successful in content marketing is to remember that it is simply not about you. It’s not about your company and it’s not about your products or services. It is not about what great work you do in the community, or the ideal location of your business. Once you make it all about you and your company, you lose the trust of your customers, and therefore, future customers.

It is about your customers and THEIR needs! Your customers want to read about what is on their minds, so ALWAYS consider the mindset of your audience. While everything should revolve around the customer’s needs, it is still rather important to have people recognize that you are an active participant, and a team player, then they will treat you as a member of the team. You cannot stop by and share a few things the day before you need those same people to share or promote your information for you. You and your business must commit to your community, and your network depends on you being there for them as much as it depends on them being there for you. In other words, don’t overdo it by constantly posting on social media, but stay involved and engaged consistently. This includes promoting other businesses and establishing relationships, because making friends on social media channels should be done way before you need them, which goes along with the concept of building trust, which is at the heart of marketing for small business success.

One of the services we provide at 405 Media Group involves creating and managing your business’s reputation, also known as ORM. This involves more than simply checking for online links, as it’s also about listening to and monitoring your actual presence on the web, and how people feel about your services, products, and company overall. Not only are we looking at the negative feedback and comments about your business, but this is also a great way to find strategies to increase your positive reputation on the Internet. How do we do this? By implementing many different approaches, including SEO on Google, social media platforms, review sites, and blogging.

Google is still one of the best ways to initiate your campaign of the positive image you would like to project for your business. Start by searching anything related to your company including your company’s name, products, services. Knowing the results you used for keyword searching is a large component of figuring out where people are complaining and also praising your company on the web. Review channels are also a great tool to use when it comes to monitoring. When brands do not have an online presence but they are listed on a review site such as Yelp with a few negative comments, those negative comments will be displayed on the first page of Google when searching for the company’s name. This can be avoided through establishing yourself and company online, which is what we do here at 405 Media Group.

Another aspect of Google is the search engine may not always show what is being said about your business on social media platforms and channels such as Google+, Twitter, and Facebook. Searching these sites for any mentions regarding your brand is crucial, as angry customers might not go the extra mile to write an extensive review on review sites, but often vent their anger on their favorite social media platform.

Lastly, it is important to maintain and update a blog for your company. Include information about your company’s services, products and customer testimonials – everything that your audience is interested in. We have found great success with the companies we work with and for when it comes to their online presence because of our dedication to their online reputation, and we would be more than happy to help you and your business!