Archive for: Social Media

3 Steps to Establish Your Company

 

When it comes to your company, including the services and products you offer, what makes you different than other businesses supplying the same services? What makes you stand out from the rest – what makes you unique?

The answer: brand personality. In order for customers to remember you, remain loyal, and refer the services your company offers, you must pair a personality to your company. We understand this may take a good amount of effort and brainstorming, so we have provided you with three simple steps to guide you down the path toward setting you and your company as different from the rest.

  1. Set up a concrete brand identity. Solidifying a brand identity that accurately separates you from your competitors is crucial to strong shaping your brand’s personality. This can be a set of principles or a mission statement that defines your brand and what you promise to stand by. For example, Target has done a phenomenal job differentiating itself from its competitors such as WalMart, not by focusing on deals and low prices alone, but by integrating a distinct style, design, and lifestyle into its content, as well as a more trendy language to line up with their offline brand image.
  2. Who is your audience? It is very important to know who your audience is – who you are addressing and communicating with. By knowing this, you can further delve into the reasons why customers select your brand or follow your company on social media channels. This also entails recognizing and understanding what your audience likes, dislikes, and their behavioral patterns in order to shape the personality for your company. If your brand is meant to be more informative or is geared more toward customer service, you must maintain an authoritative tone in order to be taken seriously and not leave out any of your customers or fans. If your social channels are mean more for entertainment purposes, you have more freedom to explore humor, tone, and your voice as a whole.
  3. Take Risks. Do not be afraid to take risks when it comes to building your personality. Because the process is not always easy, you might have to test multiple strategies before you come across the ideal persona for your company. You have very little to lose and a lot to gain! Remember, this is a learning process and you must try new things in order to fully commit to what you would like your brand to represent.

Have You Checked Your Reputation Online Recently?

 

 

One of the services we provide at 405 Media Group involves creating and managing your business’s reputation, also known as ORM. This involves more than simply checking for online links, as it’s also about listening to and monitoring your actual presence on the web, and how people feel about your services, products, and company overall. Not only are we looking at the negative feedback and comments about your business, but this is also a great way to find strategies to increase your positive reputation on the Internet. How do we do this? By implementing many different approaches, including SEO on Google, social media platforms, review sites, and blogging.

 

Google is still one of the best ways to initiate your campaign of the positive image you would like to project for your business. Start by searching anything related to your company including your company’s name, products, services. Knowing the results you used for keyword searching is a large component of figuring out where people are complaining and also praising your company on the web. Review channels are also a great tool to use when it comes to monitoring. When brands do not have an online presence but they are listed on a review site such as Yelp with a few negative comments, those negative comments will be displayed on the first page of Google when searching for the company’s name. This can be avoided through establishing yourself and company online, which is what we do here at 405 Media Group.

 

Another aspect of Google is the search engine may not always show what is being said about your business on social media platforms and channels such as Google+, Twitter, and Facebook. Searching these sites for any mentions regarding your brand is crucial, as angry customers might not go the extra mile to write an extensive review on review sites, but often vent their anger on their favorite social media platform.

 

Lastly, it is important to maintain and update a blog for your company. Include information about your company’s services, products and customer testimonials – everything that your audience is interested in. We have found great success with the companies we work with and for when it comes to their online presence because of our dedication to their online reputation, and we would be more than happy to help you and your business!

New Meaning to SEO

As the world around us changes, so does the data. Ranking factors on search engines such as Google and Bing are no longer solely based on good keywords and site structure. New tactics for building your company and personality on the web seem to be emerging, such as new ranking factors. While ranking factors such as link graph data, keyword data, domain data, and topic analysis are still important, new factors search engines are looking at such as user and usage data, brand signals, offline data potential, social graph signals are crucial to incorporate as well.

 

If you want to influence all of these, you have to be able to work on everything that falls under the term “marketing.” This includes everything from social media to community building, positioning, branding, emails, CRO, product, and the unique value of the content. In order to move rankings up in major search engines like Google and Bing, we have to be able to control and influence a lot more than we ever had to in the past.

 

People also do not understand what we do in SEO, as it tends to have a negative connotation, which is far from the truth of what we do for you and your business. We do web marketing, help people grow their companies, attract visitors, and that leads to more conversions on their site. We are here for the betterment of your business and to make sure you are consistently building new leads and keeping them satisfied. We must all adapt to the ever-changing industry and new opportunities and methods come our way, and no one is more prepared to handle change than we are. This change is actually quite positive, as every field matures, and that leads to a better stage.

SEO and Social Media Tips

Marketing in Minneapolis SEO and Social Media tips

As social media becomes more widely used, it also becomes important for businesses to create and manage social accounts, follow analytics, and get creative with engaging their audiences. Social media development and usage is rather successful if you have a small budget or are looking to save money, since it is one of the most inexpensive ways to get the word out the a large audience about your business.

Partake in research regarding the relationship between the customers you target and their presence on social media platforms. This may involve asking customers how they discovered your product or services. If your company’s target audience is very active on social media, you have found a strategic outlet. Since social networks are detailed in the information about its users, it is easy to target and find analytics. Major networks like Facebook and Google+ have a built in analytics tools to help identify which specific posts are most successful and the demographics of those in your network.

It is important to know that statistically speaking, more customer bases are developed through using search engines. For the most part, people use social media to socialize, but they use search to discover new things and find more information. Despite this, it is important to notice that social media has indeed become a big player in distributing and sharing information, such as informative journalism articles and updates on company specials, promotions, and general information. Because of this, it is important to combine efforts by using social media and also practicing search engine optimization strategies, as the two do go hand in hand. Start with optimizing your level on search engines to pull in your customers, then move to keep them loyal and involved through social media. As people discuss and share about their satisfaction with you on social media, you will increase your customer base, therefore leading to even more success for you and your business. Using social media does call for time and effort, but we at 405 Media Group are able to supply you with these services!