Archive for: Social Media

3 Keys to Social Media Success

When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

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5 Reasons Why SEO Isn’t Dead

There has been debate on whether or not SEO is dead. The truth is, it is ever-changing and people need to adapt as it changes. “It is changing so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play,” according to Sam McRoberts, CEO of CUDU Marketing- a widely published expert in the SEO field.

Before you decide to give up on SEO, understand that:

  1. It isn’t going to stop anytime soon. Searches depend on keywords and text-based content, proving that it is still effective. All content needs to be indexed to appear in searches on the web, and whether it ends up ranking as #2 or #52.
  2.  Search engines grab more market share.  These days, nearly 90% of shoppers will check the web for reviews before making a purchase. If you want them to be able to locate your business with the accurate information, your organic SEO needs to be in place.
  3.  Mobile search optimization.  Less than a decade ago, mobile phones didn’t have the internet access like they do now. More and more people are using their smart phones for easy access to the web, sparking the SEO and local search optimization.
  4. Lacking website content. Google and other search engines are using content and backlinks to fuel the search engines. The more content that is linked, the more the search engine will recognize that site, and the higher you will rank. If you aren’t updating your website’s content or adding regularly, the companies that are will benefit from it. Now, social media has a strong pull on your ranking.
  5. Your competitors are doing it. Some companies don’t understand that doing SEO to your content once does not mean that your site is done with it. SEO needs to be updated regularly. Keep up with your competitors and make sure that your rankings are where you want them to be; otherwise, you’re losing ground to a competitor who is.

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How SEO and Social Media Overlap

Is SEO affected by social media results? Many companies have their own opinion, but the truth is they do in fact overlap. SEO is constantly changing the rules to ranking and although Google won’t be able to create direct social interaction, there is a correlation. Social media can contribute to the overall organic success including:

1. Link Potential

The more content you post on social media with links, the greater social reach it gets. The linking is similar to a spider web. A blog post or article that you post on your website is posted on different social media sites, and links back to the main website. If that post is shared  online, the reach will spread like wildfire. You might end up with leads that you wouldn’t have otherwise had without posting on social media

2. Traffic

Social media can draw more traffic back to your website, making you rank higher than others. When the content you post is designed for your target market, people will be more likely to share it. When you post interesting content, the customer gets to know your brand on a more personal level and feels more engaged. Search engines can measure your customer’s online activity on your site, including the bounce rate, pages visited, time spent on site and more. This helps you tweak your marketing strategy better based on what didn’t work before.

3. Personalization

Social media lets you personalize your company and give the customer a vibe for what your company is all about. When people like your posts or show activity on them, that impacts your ranking on Google and bumps your rankings up.

4. Search Query Volume

When your company has content out on multiple sites, your name gets sent to more people and a larger audience. This increases your brand awareness, which can lead to more searches for your name, and in turn, Google will notice and rank you higher. It is all about popularity and quality. The more content you have and share, the better.

5. Brand Signals

Getting mentioned on a site without a hyperlink  can affect ranking. Google calls this co-citation and a brand signal. Social media’s increases awareness and conversation can result in co-citation mentions.

6. Traffic Volume and Site Engagement

Social media can increase the traffic to your site, which is the most important for SEO ranking. Blogs drive the most traffic, in addition to videos, events, or other added content. If the user doesn’t bounce right away, it will benefit your ranking and be counted as organic.

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6 Ways to Increase Your SEO Rankings

Maintaining high search result rankings can be difficult, that is, if you don’t have a strategy! Everyone wants to be at the top of the search engine’s page, but to do so you need to continually stay on top of certain SEO activity of both your site and your competitor’s. There are five key tips to focus on.

1. Increase Content Creation

Attracting new visitors isn’t just from having great reviews (although, it helps). The web searcher is looking for content. Any content that is related to the topic they searched. New content is appealing to the search engine, indexing and the web searcher. The more content, the better! High volume content increases the amount of external backlinks that go to your site, making your website that much stronger. The more information that backs your site up, the more reputable the search engine believes it is, making you the top dog. This content can be blog posts, videos, articles- anything that you share on your site. By adding tags and linking it to other sites, the more your site is going to grow in the search engines, and in turn, giving your better rankings

2. Keep Up With SEO

SEO is constantly changing and the rules are too, however, some of your competitors may not know that. By checking the SEO news, you can find best practices and fix your SEO before it falls behind in the ranking.

3. Find the Right Keywords

Rankings change all the time, which is why you need to have a strategy to stay at the top. By planning out a specific, meaningful keywords that are best for your company and competitor, the better results you will get. There are different tools you can use to find the keywords in your market and to track other online activity.

4. Monitor Competitor’s Backlink Profiles.

Backlinks are the links that come to the website. The more you have, the better because the search engine recognizes that site more and more with each backlink. You want to monitor yours to prevent negative SEO, but also your competitors to see if they have a better strategy that is getting them higher results

 5. Monitor Competitor’s On-Site SEO Activities.

You should also monitor your competitor’s on-site optimization. If they have changed their SEO activity, they might have found a more effective way to increase their rankings, or they could be changing their pages after having a penalty. It is a good idea to keep your eye on your competitor’s tag structure, keyword headers and categories, so you can stay in the loop to be ranked as high as possible.

6. Post Shareable Information

If you post information that is relatable to your audience, it is more likely that others will want to share it. Sharing your own posts, articles or blogs on social media sites give more traffic to your site if it is linked properly. The more outlets you put information that links to your site, the more traffic you will generate.

Use those tips and watch your SEO rankings change each day!

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Top Tips: Blogging for Business

Blogging is Necessary!

Whether you are just starting your business, are small, or you are growing in size, it is important to have a blog that in maintained and received posts regularly. Check out these tips on how to be the number one in the search engines and rank higher than your competition:

Double Check your Title

You must have a title tag and keywords that are in the title that make it as interesting as possible. This is a very important aspect of your post, as it is the first impression of the site and no one will even open up your post without a great title.

 Page Headings

Make sure that you use H1, H2, and H3 tags correctly! H1is for the main page title, subheadings should be in H2, and sub subheadings should be in H3.

 The Description

This description should be able to sell your page while also describing what is on it. When you search, you will see descriptions where the keyword shows up many times. Without a good title, no one will open and read your post.

Link Your Google to Google Plus

By linking these together, you will get an increase of visitors exponentially and enhance your brain as well.

Duplicate Content

Make sure you get rid of duplicate content either in the website or on different websites. You should ensure that you re-direct old web pages to the new ones.

Using Internal Links on Your Blog

Each page of your site will have an amount of link juice that can be passed to other pages. It is important to interlink your pages and funnel them toward the key content of your site.

Use Tools to Determine Performance

Find out more about how your website is performing using webmaster tools. You should use the services provided by Bing and Google . To find out more on how links to your websites, broken links in your site, keywords being searched and showing tools you can understand your business presence online better and fix any problems that may come up.

Use a Site Map

Site maps tell the search engines exactly which pages are in your site.

Follow each of these rules when it comes to your social media and blog posting and you will have further improved your business!

When Is It Time to Hire a Company For Social Media Support?

 Are you currently using social media platforms such as Facebook, Twitter, Instagram, LinkedIn? If so, how much of your day is spent online reaching out to your clients and potential clients? While most social media accounts are free to have, there is a large amount of time that must be dedicated to manage and update each different account.

Because we understand everything you have to do within your business, hiring a company that has offers social media management is one of the best decisions to make. 405 Media Group will partner with you and your business to expand and establish your credibility and customer service.


The top 3 reasons you know it is time to hire 405 Media Group include:

  • Your competitors are using social media to reach out and gain customers. Check out your competition’s Facebook Business Page, Twitter account, LinkedIn Company Page, Pinterest account, and any other places they are established online. Do they have a solid community of followers? Are their follows responding and interacting? If you do not find your competition on social media – even better! You can get ahead by setting up various profiles.
  • We have experience with social media. There’s no use in social media if it doesn’t make you money, which is why we can help by showing you how to actually get clients from your social media efforts.
  • You need to focus on running your business, and staying up to speed with social media sites and changes is difficult. It is even more difficult when you are relatively new and looking to expand your business. Hiring a media company will help you reach potential leads online while you continue to run your business. We love what we do and are constantly finding new and creative ways to reach clients so that you are successful.

If you would like to work with a company that offers social media strategy, SEO, Reputation Management and website design efforts, contact us at 405 Media Group today!


Social Media: Facebook and Hashtags


As you may know, Facebook has joined the likes of Twitter, Google+, and Instagram in supporting the use of Hashtags. Hashtags are when you add the pound symbol (#) in front of a word in a post to show the significance of that post. For example, we might use the #SEO Hashtag on our 405 Media Group Facebook and Twitter page. Any Hashtag you use is linked automatically to every appearance of that Hashtag on the network, which allows for users to see conversations and posts that use the specific Hashtag that they might not have seen otherwise. This could be extremely beneficial to businesses around the world.

As of last month, approximately 4.75 billion posts are created every day on Facebook, and many of these posts are regarding the same topics, according to Facebook. Up until now, Facebook users could only see what their friends were posting about. Because of the use of Hashtags on Facebook, this very idea has changed.

Facebook has officially announced that they will be incorporating the use of Hashtags for a select group of people and pages, and will be rolling out the entire functionality across the entire network in the upcoming weeks.

You will be able to use Hashtags in Facebook Advertising! This allows Facebook Pages to participate in larger conversations and be found more easily by all Facebook users. If you have not created a Facebook Page to reach your audience, now is the perfect time to get it up and running! As you provide information and include Hashtags that relate to your topic posting, you will reach a larger audience, meaning meaning people will “like” your Page. Remember, just because you add a Hashtag onto your post doesn’t necessarily mean that more of your existing followers will see that post – your activity will still be regulated by Facebook EdgeRank. Using the Hashtag means that your post will increase in visibility only if you choose a Hashtag that others are interested in and actually click on.


If you are unsure about how to use Hashtags, don’t have a Facebook Page for your company, or simply don’t have time yourself to manage it, contact us at 405 Media Group. We have a team of professionals to assist you with all of your needs, including management of social media!

NEW Website Design.  Old Rules No Longer Apply

You only have a few seconds to convince a new website viewer to stay on your site. In other words a poorly designed or unattractive website can turn business away.
An unprofessional cheap or dated website means lost business. That is where we help.
Business owners believe they are the best in their market, offer the best products, the best service, and the most value.  It Is time to showcase that with a site that you are proud to call your own.

Search Engine Optimization -New Clients, Branding & Trust

The last few years have shown monumental shifts in online usage and online behavior.  This means you can no longer build a site and leave it alone. You will be left behind.  Clients choose for 405 media because we design stunning, cutting-edge, websites built to convert and connect to your market.  We don’t stop there, today’s online marketplace demands a comprehensive strategy including search engine optimization, content optimization, tracking, and competitive analysis.   Simply  keeping your focus on delivering the best possible products and service is just not enough.   Over 80% of all transactions now include Internet search to find the best solution.   405 media will put you in a position to be found when your customer needs you.  Top Google rankings, top content to inform your marketplace and  a comprehensive reputation management system to showcase your positive attributes.

Concentrate On Trust, Not Content


One thing to keep in mind when concentrating on content marketing is the idea of developing a sense of trust. You must work to cater the content around you and what makes your business stand out, not revolve around a product or service that you are selling. People tend to buy or go with a company that they like, is familiar, and which they trust.


A great advantage that small businesses have over larger corporations is the fact that because they are smaller, the smaller businesses are able to become more personal and relatable with their target audience. In today’s blog post, we will provide you with some great strategies and ideas to become better at content marketing.


At this point, you are well aware that social media is a great tool to use, but its main purpose is to direct these viewers to your actual website. Your site is where you answer all of your potential customer’s questions personally and in great detail, which is how you create loyalty.

One of the best ways to get your customers to trust you is by answering their questions in a clear and honest way. If your answer or information you provide comes across more like an advertisement or a sales letter, then you are not doing content marketing. Trust is not built by pushing sales, but by selflessly helping those who need it. Whether you use an approach to inform, entertain, or tell personal stories to your audience, you must not hard sell. Anything other than selling is bound to develop a connection, which will eventually turn into trust.

What will also make you successful in content marketing is to remember that it is simply not about you. It’s not about your company and it’s not about your products or services. It is not about what great work you do in the community, or the ideal location of your business. Once you make it all about you and your company, you lose the trust of your customers, and therefore, future customers.

It is about your customers and THEIR needs! Your customers want to read about what is on their minds, so ALWAYS consider the mindset of your audience. While everything should revolve around the customer’s needs, it is still rather important to have people recognize that you are an active participant, and a team player, then they will treat you as a member of the team. You cannot stop by and share a few things the day before you need those same people to share or promote your information for you. You and your business must commit to your community, and your network depends on you being there for them as much as it depends on them being there for you. In other words, don’t overdo it by constantly posting on social media, but stay involved and engaged consistently. This includes promoting other businesses and establishing relationships, because making friends on social media channels should be done way before you need them, which goes along with the concept of building trust, which is at the heart of marketing for small business success.