When you are posting on social media as the voice of a company for the first time, its recommended that you do some research and follow a few key steps before jumping right in. It takes a little bit of thought to decide what you want your company’s tone to be like. After all, the internet is where the majority of people are connecting with companies these days.
- Design and keep a personality tone. No matter how many people handle the company’s social media, it must be constant with each post, comment, etc. You are identifying the company as one. This can be tricky if you have a few people managing the platform, so it should be discussed.
- Post at appropriate times. If you are posting great updates at times when your customers or target audience isn’t online, chances are they won’t see that post. Doing a little bit of research can help identify when the most ideal time is for you to get the maximum reach. Typically this is before the work day starts- early in the morning, or right after work hours. Sometimes the peak hours can even be later on at night or on the weekends.
- Connect with those that share your passion. It is so much easier to grow your social presence when you have others who share the same interest. You can share knowledge and learn for both yourself and your audience. Having a core group online also makes it more fun to connect and socialize.
- Utilize many platforms. Just because Facebook worked wonders for one company, doesn’t mean that it will for you. Choosing a few social media platforms will help because you can do a little bit of testing to decide which outlet gets more attention. This doesn’t mean that you should join every social media network that is available, but to have a few.
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