Archive for: Seo

New Meaning to SEO

As the world around us changes, so does the data. Ranking factors on search engines such as Google and Bing are no longer solely based on good keywords and site structure. New tactics for building your company and personality on the web seem to be emerging, such as new ranking factors. While ranking factors such as link graph data, keyword data, domain data, and topic analysis are still important, new factors search engines are looking at such as user and usage data, brand signals, offline data potential, social graph signals are crucial to incorporate as well.


If you want to influence all of these, you have to be able to work on everything that falls under the term “marketing.” This includes everything from social media to community building, positioning, branding, emails, CRO, product, and the unique value of the content. In order to move rankings up in major search engines like Google and Bing, we have to be able to control and influence a lot more than we ever had to in the past.


People also do not understand what we do in SEO, as it tends to have a negative connotation, which is far from the truth of what we do for you and your business. We do web marketing, help people grow their companies, attract visitors, and that leads to more conversions on their site. We are here for the betterment of your business and to make sure you are consistently building new leads and keeping them satisfied. We must all adapt to the ever-changing industry and new opportunities and methods come our way, and no one is more prepared to handle change than we are. This change is actually quite positive, as every field matures, and that leads to a better stage.

SEO and Social Media Tips

Marketing in Minneapolis SEO and Social Media tips

As social media becomes more widely used, it also becomes important for businesses to create and manage social accounts, follow analytics, and get creative with engaging their audiences. Social media development and usage is rather successful if you have a small budget or are looking to save money, since it is one of the most inexpensive ways to get the word out the a large audience about your business.

Partake in research regarding the relationship between the customers you target and their presence on social media platforms. This may involve asking customers how they discovered your product or services. If your company’s target audience is very active on social media, you have found a strategic outlet. Since social networks are detailed in the information about its users, it is easy to target and find analytics. Major networks like Facebook and Google+ have a built in analytics tools to help identify which specific posts are most successful and the demographics of those in your network.

It is important to know that statistically speaking, more customer bases are developed through using search engines. For the most part, people use social media to socialize, but they use search to discover new things and find more information. Despite this, it is important to notice that social media has indeed become a big player in distributing and sharing information, such as informative journalism articles and updates on company specials, promotions, and general information. Because of this, it is important to combine efforts by using social media and also practicing search engine optimization strategies, as the two do go hand in hand. Start with optimizing your level on search engines to pull in your customers, then move to keep them loyal and involved through social media. As people discuss and share about their satisfaction with you on social media, you will increase your customer base, therefore leading to even more success for you and your business. Using social media does call for time and effort, but we at 405 Media Group are able to supply you with these services!