Seo

Why Content Marketing is the #1 Strategy in Search Marketing

While content marketing is known to improve results on search engine ranking systems, it is also true that effective, high quality content marketing is more of a marketing art than a strategy. If you have not worked to implement content marketing for your business site yet, read further to determine why it is a great idea to start now.

Content marketing helps you solve any issues that your customers may have, which in turn solves your issues as well. Make sure to create content that is relevant to your customer audience and the services your business provides. This allows an easy platform for your customers to look through instead of working hard to find what they are looking for buried in your site. The best way to do this includes creating a blog post or an article posting on your website, while also sending out an email blast to your customers who are experiencing the particular problem at hand. By addressing your customers’ problems through content and sending it out, you are cutting down on customer service time by giving them their answers online.

High quality content writing that includes a great deal of value to your reader will get shared and spread throughout the web. This works to create a credibility and sense of authority attached to your business. Also make sure to have one author publishing content that is created under your content marketing strategy. It does not matter who this individual is, as long as it is consistently them posting. This use of content marketing will allow you to become more established and lead to greater leads and give you additional exposure in Google through Google+.

Consistently creating content for marketing will also strengthen relationships with your customers. This is also important for repeat and loyal customers, as updating your stream with helpful and rich content will keep your readers interested. This can not only include blog post, but video, images, apps, and more. Also work to get your customers involved and create content for you. Having guest authors is a great, creative way to keep your feed interesting. While content marketing is a great way to improve your SEO and drive traffic to your site, old and new customers will benefit from your successful content marketing campaign.

To learn more on your content marketing experts, click here!

3 Ways to Make Your Website More Social

Your website might have high rankings in SEO, but would it rank high in the social category? Websites that come across more friendly and engaging are far more likely to attract more users and keep current customers interested. Here are three ways you can increase your social standings, today!

Improve quality

Creating content that your customers will find helpful and useful is important. Your users care about how helpful your website and content is; it can increase the level of trust they have with you. Make titles enticing, use infographics and videos often since they are generally shared more. They are quick, easy to read and visually more appealing than content.

Ask For Feedback

It isn’t uncommon for companies to not ask customers or visitors what they wanted to see next in terms of products or improvements. Having a poll is a great way to get helpful feedback that will help both you and the customer in the end. In the end, this will increase customer retention and future feedback.

Make Adjustments

Seek and encourage feedback- by choosing “emotionally intelligent words” to represent the personality of the brand. This makes it more of a personal experience for the user, which makes them feel more comfortable about leaving a comment on your site. Switch up your approach to see what works best for your company and see which leads to boost social activity.

To learn more on how you can increase your company’s social standings, click here!

3 Easy Ways to Improve Your SEO Rankings

Here are 3 easy ways you can keep up with your SEO and rankings to stay ahead of your competitors:

1.  Make sure your company ranks in the local listings, like Google and Bing by using webmaster tools. A pretty website won’t matter if you are ranking low.

2. Utilize social media. Promote and sponser local events to get your town familiar with your business.

3.  Create your own content and use keywords on your website.

If you use the following tips, your company will be sure to rank higher. The web likes content and keywords, which help your rankings, when done right. If you share your information on social media outlets, consumers will become familiar and interested, creating potential new leads.

To learn more on how you can improve your rankings, check out the experts at: http://405mediagroup.com.

 

3 Keys to Social Media Success

When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

For more information on your social media and SEO specialists, click here!

5 Reasons Why SEO Isn’t Dead

There has been debate on whether or not SEO is dead. The truth is, it is ever-changing and people need to adapt as it changes. “It is changing so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play,” according to Sam McRoberts, CEO of CUDU Marketing- a widely published expert in the SEO field.

Before you decide to give up on SEO, understand that:

  1. It isn’t going to stop anytime soon. Searches depend on keywords and text-based content, proving that it is still effective. All content needs to be indexed to appear in searches on the web, and whether it ends up ranking as #2 or #52.
  2.  Search engines grab more market share.  These days, nearly 90% of shoppers will check the web for reviews before making a purchase. If you want them to be able to locate your business with the accurate information, your organic SEO needs to be in place.
  3.  Mobile search optimization.  Less than a decade ago, mobile phones didn’t have the internet access like they do now. More and more people are using their smart phones for easy access to the web, sparking the SEO and local search optimization.
  4. Lacking website content. Google and other search engines are using content and backlinks to fuel the search engines. The more content that is linked, the more the search engine will recognize that site, and the higher you will rank. If you aren’t updating your website’s content or adding regularly, the companies that are will benefit from it. Now, social media has a strong pull on your ranking.
  5. Your competitors are doing it. Some companies don’t understand that doing SEO to your content once does not mean that your site is done with it. SEO needs to be updated regularly. Keep up with your competitors and make sure that your rankings are where you want them to be; otherwise, you’re losing ground to a competitor who is.

To learn more on how you can improve your SEO rankings, go to www.405mediagroup.com.

 

How SEO and Social Media Overlap

Is SEO affected by social media results? Many companies have their own opinion, but the truth is they do in fact overlap. SEO is constantly changing the rules to ranking and although Google won’t be able to create direct social interaction, there is a correlation. Social media can contribute to the overall organic success including:

1. Link Potential

The more content you post on social media with links, the greater social reach it gets. The linking is similar to a spider web. A blog post or article that you post on your website is posted on different social media sites, and links back to the main website. If that post is shared  online, the reach will spread like wildfire. You might end up with leads that you wouldn’t have otherwise had without posting on social media

2. Traffic

Social media can draw more traffic back to your website, making you rank higher than others. When the content you post is designed for your target market, people will be more likely to share it. When you post interesting content, the customer gets to know your brand on a more personal level and feels more engaged. Search engines can measure your customer’s online activity on your site, including the bounce rate, pages visited, time spent on site and more. This helps you tweak your marketing strategy better based on what didn’t work before.

3. Personalization

Social media lets you personalize your company and give the customer a vibe for what your company is all about. When people like your posts or show activity on them, that impacts your ranking on Google and bumps your rankings up.

4. Search Query Volume

When your company has content out on multiple sites, your name gets sent to more people and a larger audience. This increases your brand awareness, which can lead to more searches for your name, and in turn, Google will notice and rank you higher. It is all about popularity and quality. The more content you have and share, the better.

5. Brand Signals

Getting mentioned on a site without a hyperlink  can affect ranking. Google calls this co-citation and a brand signal. Social media’s increases awareness and conversation can result in co-citation mentions.

6. Traffic Volume and Site Engagement

Social media can increase the traffic to your site, which is the most important for SEO ranking. Blogs drive the most traffic, in addition to videos, events, or other added content. If the user doesn’t bounce right away, it will benefit your ranking and be counted as organic.

For more information on how you can increase your SEO ranking, go to www.405mediagroup.com!

6 Ways to Increase Your SEO Rankings

Maintaining high search result rankings can be difficult, that is, if you don’t have a strategy! Everyone wants to be at the top of the search engine’s page, but to do so you need to continually stay on top of certain SEO activity of both your site and your competitor’s. There are five key tips to focus on.

1. Increase Content Creation

Attracting new visitors isn’t just from having great reviews (although, it helps). The web searcher is looking for content. Any content that is related to the topic they searched. New content is appealing to the search engine, indexing and the web searcher. The more content, the better! High volume content increases the amount of external backlinks that go to your site, making your website that much stronger. The more information that backs your site up, the more reputable the search engine believes it is, making you the top dog. This content can be blog posts, videos, articles- anything that you share on your site. By adding tags and linking it to other sites, the more your site is going to grow in the search engines, and in turn, giving your better rankings

2. Keep Up With SEO

SEO is constantly changing and the rules are too, however, some of your competitors may not know that. By checking the SEO news, you can find best practices and fix your SEO before it falls behind in the ranking.

3. Find the Right Keywords

Rankings change all the time, which is why you need to have a strategy to stay at the top. By planning out a specific, meaningful keywords that are best for your company and competitor, the better results you will get. There are different tools you can use to find the keywords in your market and to track other online activity.

4. Monitor Competitor’s Backlink Profiles.

Backlinks are the links that come to the website. The more you have, the better because the search engine recognizes that site more and more with each backlink. You want to monitor yours to prevent negative SEO, but also your competitors to see if they have a better strategy that is getting them higher results

 5. Monitor Competitor’s On-Site SEO Activities.

You should also monitor your competitor’s on-site optimization. If they have changed their SEO activity, they might have found a more effective way to increase their rankings, or they could be changing their pages after having a penalty. It is a good idea to keep your eye on your competitor’s tag structure, keyword headers and categories, so you can stay in the loop to be ranked as high as possible.

6. Post Shareable Information

If you post information that is relatable to your audience, it is more likely that others will want to share it. Sharing your own posts, articles or blogs on social media sites give more traffic to your site if it is linked properly. The more outlets you put information that links to your site, the more traffic you will generate.

Use those tips and watch your SEO rankings change each day!

For more information on your#1 SEO company, go to www.405mediagroup.com!

5 Steps of Keyword Research

Figuring out the best search terms for your SEO efforts is extremely important for you to find so you are able to remain successful on search engines. Without the right search terms, the rest of your SEO efforts have more of a likelihood to fail. Researching the best keywords to use will remove the risk of targeting search terms that do not have search volume or are competitive to the point of being almost impossible to get your search terms onto the first page of Google.

Keyword research is not just about getting visitors to your site, but about getting the right ones there. Once you have done your research, you will be able to predict market shifts and conditions, including services that possible customers are looking for and content that web searchers are seeking at the moment.

By doing this, you are creating a large opportunity to understand your audience with a very low investment in terms of cost. This is one of the reasons that SEO offers a high return on investment for advertisers willing to do the work needed in order to succeed in this specific, very popular marketing channel. Let’s walk through the 5 steps of keyword research, according to Search Engine Journal:

  1. Create an initial list of search terms that you think your target audience would use to find your website. A helpful way to determine this is by using your competitor’s website: right-click on their site and view the source code to look for the Meta keywords listed. These are the keywords they have found to be their most important searches in landing on their site and could be good for your starting point, along with any terms you came up with on your own.

  2. Next, take your list of search terms and put them into the Google Keyword tool: http://adwords.google.com/o/KeywordTool. After you’ve entered the search terms, click on the search button to show a list of related terms and their monthly traffic volumes per term.

  3. Create a document via excel with the search terms found in the Google Keyword Tool. Enter them based on their traffic competition and highest monthly traffic volumes. Choose about five to ten keywords toward the top of the list that you feel are most appropriate for your website.

  4. Next, check out the overall competitiveness of the search terms on your list. Google provides a competition score in the keyword tool, but this only shows the paid search competition and isn’t relevant for SEO. Because of this, you may want to use a tool such as: http://www.webseoanalytics.com/free/seo-tools/keyword-difficulty.php. Target search terms that are only considered low to medium in competition.
  5. After this, enter your search terms into a rank tracking software so you can keep track of your key search terms while also comprehending the activity impacting overall rankings for the search terms you target. Do so by using this tool: http://tools.seobook.com/firefox/rank-checker/.

Finding the correct keywords for targeting your SEO efforts is the first step in getting your page at the top of Google rankings. If you get it right, you will be well on your way to becoming successful on search engines!

Use Logic to Become Great at SEO

 

Each time Google makes a change in their algorithms or announcing a new set of policies, it is obviously big news across the web, especially in the SEO industry. Knowing and understanding how Google works means that you can better optimize your business’s website to take advantage of that system and improve our search engine ranking, including number of visitors to your site.

 

In order to reap the benefits, you simply cannot just wait around for these announcements. You must be active, driven, and willing to try new strategies with no known outcome. While yes, you and your business may benefit from certain strategies by these announced changes to Google’s algorithm, so will each and every person on the Internet, such as your competition. In order to get ahead of the pack, you must think logically about the things Google might be doing, and you must test the theories you develop. Instead of waiting around for Google to announce their newest update, you should try to guess what that update will entail and be the first to get there. By doing so, your site will benefit from each new development before your competition has even reacted.

 

You may think that testing your theories sounds rather risky – and it is – but in the long run, you will not be damaging yourself or the company. The worst that could happen is that your effort is wasted. If you try things that you honestly believe Google will be looking for in the future, then it is very unlikely that you would get it so unbelievably wrong that you would damage you and your company. Even if it doesn’t pay off now, it may in the future; just be patient. Also, by testing your theories, you can find out what effect your new strategies are having on your ranking and that way you can decide to either stop or continue.

 

For example, Google is very likely to notice miss-spellings and poor grammar. Word processors show us how easy it can be for an algorithm to find bad writing and spelling errors, so it’s safe to believe that Google knows how to do this as well. We also know that Google works to pair its visitors with high quality, well-researched content that preferably comes from recognized brands and established corporations. This obviously makes sense that they would allow spelling errors to hurt rankings, because a large website will articles that are well-researched is unlikely to have spelling errors. It also makes sense that Google may prefer longer articles since they are more likely to have detailed, accurate information.

 

This logic is the same that tells us having a registered trademark for your brand may help, and having a privacy policy on your website may be useful also. This is why smart “webmasters” realized that it would not be long before Google stopped penalizing site for do-follow links to useful external sites, as you are helping Google index other good sites and for pointing your visitors in the direction of useful content in addition to yours.

 

In order to be great at SEO, you must second guess and use your brain to stay a step ahead, not just simply wait for announcements.