Building yourself to a recognizable status is a crucial step to take in gaining new customers, maintaining loyal customer base, which will allow you to be successful as a business. In order to achieve that, you need to know what it means for your business to have a brand personality. A brand personality is the human traits or characteristics associated with a specific brand name. These traits give a brand or business a known, distinct personality which makes the company more relatable or unique in potential prospects’ minds.
No matter what your industry, target audience, or company may be, every brand has its own unique personality. A thoughtfully strategized and implemented brand personality can mean huge things for your company.
Making a Strong Brand Personality
Building a strong, successful brand personality takes a lot of time and good amount of work, including a few rounds and changes. Here are three steps to get you on the right track:
- Research. Strategy always begins with research. When figuring a strategy for your brand personality, you must research about your competition to see what they are doing that may or may not be working. In doing this, you will find information on how their buyers respond to their brand personalities. Also research what personality will sit well with your clients. The easiest way to find out this information is to ask your current or previous customers and clients.
- Brainstorm. After you have a clear indication of what is being done and what your prospective clients want, write it down to create your brand voice or mission statement.
- Communicate. Once you’ve established your brand personality, let your entire team know and memorize it in order to really drive it out to your clients, especially your members that are creating your marketing materials. The goal is to keep your personality clear and consistent. You want your communication messages to look and sound like they’re coming from the same source. This will allow people to recognize your brand.
Every company has the potential to build an established brand personality. If you haven’t thought seriously about your brand personality, get started to day by contacting us at 405 Media Group!
When it comes to page ranking, Google wants the sites that are most popular on top, as do users. This doesn’t mean you cannot be moved down in rankings – you can – which means you have to work to be ranked high. If you are popular and well known, you tend to be credible. Because of this, you have worked to earn a high ranking.
With that being said, hoisting yourself up to popularity can be rather difficult. There are factors that Google takes into account regarding popularity, such as the importance of quantity and quality of who is sharing your content. Social shares themselves are really beneficial for your popularity, even though they do not pass PageRank. Because they are good for your popularity, they are in turn good for your SEO efforts.
Another factor in popularity has to do with how your readers are engaging with your site. Google Analytics provides Google with a lot of information on user behavior, which helps to determine how popular websites are. Some components that help determine page popularity include scrolling on a page, the amount of time spent on the site, bookmarking, and copying/pasting information.
Lastly, links to your site will always improve your SEO. Google is starting to become strict on various linking tactics with links that cheat the system and simply do not deserve to be linked. The bots are improving on selecting good, quality links as we move forward, and this will be even more important when it comes to popularity. This is a good point to remember, as Google has made official algorithm changes and announcements claiming they are attempting to credit more veteran sites that are indeed trusted. The take away: build your SEO by remaining a trusted company and work to gain popularity.
Are you aware of what customers are saying about your company, including the products and the services you provide? The only way to find out your reputation is by searching yourself!
Take control by literally discovering what is being said about you and your business. This is something every business must do often. The truth is that most businesses are unaware of the fact that they have bad reviews online. In order to find out if customers are leaving bad reviews, use Google. Type in your business or your name into the search engine along with negative words or terms such as “scam” “the worst.” The search engine will give you results of pages that associate your business or name with those words. If you do not get any results, then your online reputation does not need saving!
But what happens if you do get results from that search? When you are presented with a bad review, it is completely normal to feel a little hurt, surprised, and upset. After you calm down, you must work to fix the issue by figuring if there is any validity to the review. Was your company experience a crisis? was one of your employee’s having an off day? Or did your customer simply misunderstand a procedure or standard of your company?
Review sites that remain most trusted have a section for the owner of a business to add a comment to the negative post. You should use this section to apologize for what happened. Customers admire when companies admit to their mistakes and thank them, even for a bad review. This helps your upset client feel like their opinion matters and helps potential customers understand that you are a trusted business that truly cares. After apologizing and thanking the reviewer, try to very briefly explain that this rarely happens and/or will never happen again. Your calming words with allow you to seem like you are a reasonable business and the bad review was just a rant. Also consider the fact that using slight humor can defuse the situation and also attract new customers. The most important thing to remember when responding to any review is to let the client know that you are listening and that you do care.
Good reviews are also good at working to diffuse the negative reviews. If you currently do not have a way to encourage customer reviews, consider creating one for them. Good reviews work to help your online reputation but also help with your search engine rankings too. A great strategy to use for encouraging customer reviews is through the signature line at the bottom of your emails. This works to remind them to leave a review while also not seeming too desperate. To make it easier for the customer, hyperlink the site into your email signature.
Another great way to develop reviews is to offer an incentive for a review: if they leave a review, they could receive a discount off of their next purchase or visit. This does also involve giving an incentive to those that leave a negative review too. Managing your reputation is a continuous process. If you are providing excellence service, monitoring your online reputation, responding to negative reviews, collecting positive reviews, and have a sense of humor, you are truly well on your way to maintaining a positive reputation.