Reputation Management

3 Keys to Social Media Success

When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

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5 Reasons Why SEO Isn’t Dead

There has been debate on whether or not SEO is dead. The truth is, it is ever-changing and people need to adapt as it changes. “It is changing so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play,” according to Sam McRoberts, CEO of CUDU Marketing- a widely published expert in the SEO field.

Before you decide to give up on SEO, understand that:

  1. It isn’t going to stop anytime soon. Searches depend on keywords and text-based content, proving that it is still effective. All content needs to be indexed to appear in searches on the web, and whether it ends up ranking as #2 or #52.
  2.  Search engines grab more market share.  These days, nearly 90% of shoppers will check the web for reviews before making a purchase. If you want them to be able to locate your business with the accurate information, your organic SEO needs to be in place.
  3.  Mobile search optimization.  Less than a decade ago, mobile phones didn’t have the internet access like they do now. More and more people are using their smart phones for easy access to the web, sparking the SEO and local search optimization.
  4. Lacking website content. Google and other search engines are using content and backlinks to fuel the search engines. The more content that is linked, the more the search engine will recognize that site, and the higher you will rank. If you aren’t updating your website’s content or adding regularly, the companies that are will benefit from it. Now, social media has a strong pull on your ranking.
  5. Your competitors are doing it. Some companies don’t understand that doing SEO to your content once does not mean that your site is done with it. SEO needs to be updated regularly. Keep up with your competitors and make sure that your rankings are where you want them to be; otherwise, you’re losing ground to a competitor who is.

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How SEO and Social Media Overlap

Is SEO affected by social media results? Many companies have their own opinion, but the truth is they do in fact overlap. SEO is constantly changing the rules to ranking and although Google won’t be able to create direct social interaction, there is a correlation. Social media can contribute to the overall organic success including:

1. Link Potential

The more content you post on social media with links, the greater social reach it gets. The linking is similar to a spider web. A blog post or article that you post on your website is posted on different social media sites, and links back to the main website. If that post is shared  online, the reach will spread like wildfire. You might end up with leads that you wouldn’t have otherwise had without posting on social media

2. Traffic

Social media can draw more traffic back to your website, making you rank higher than others. When the content you post is designed for your target market, people will be more likely to share it. When you post interesting content, the customer gets to know your brand on a more personal level and feels more engaged. Search engines can measure your customer’s online activity on your site, including the bounce rate, pages visited, time spent on site and more. This helps you tweak your marketing strategy better based on what didn’t work before.

3. Personalization

Social media lets you personalize your company and give the customer a vibe for what your company is all about. When people like your posts or show activity on them, that impacts your ranking on Google and bumps your rankings up.

4. Search Query Volume

When your company has content out on multiple sites, your name gets sent to more people and a larger audience. This increases your brand awareness, which can lead to more searches for your name, and in turn, Google will notice and rank you higher. It is all about popularity and quality. The more content you have and share, the better.

5. Brand Signals

Getting mentioned on a site without a hyperlink  can affect ranking. Google calls this co-citation and a brand signal. Social media’s increases awareness and conversation can result in co-citation mentions.

6. Traffic Volume and Site Engagement

Social media can increase the traffic to your site, which is the most important for SEO ranking. Blogs drive the most traffic, in addition to videos, events, or other added content. If the user doesn’t bounce right away, it will benefit your ranking and be counted as organic.

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6 Ways to Increase Your SEO Rankings

Maintaining high search result rankings can be difficult, that is, if you don’t have a strategy! Everyone wants to be at the top of the search engine’s page, but to do so you need to continually stay on top of certain SEO activity of both your site and your competitor’s. There are five key tips to focus on.

1. Increase Content Creation

Attracting new visitors isn’t just from having great reviews (although, it helps). The web searcher is looking for content. Any content that is related to the topic they searched. New content is appealing to the search engine, indexing and the web searcher. The more content, the better! High volume content increases the amount of external backlinks that go to your site, making your website that much stronger. The more information that backs your site up, the more reputable the search engine believes it is, making you the top dog. This content can be blog posts, videos, articles- anything that you share on your site. By adding tags and linking it to other sites, the more your site is going to grow in the search engines, and in turn, giving your better rankings

2. Keep Up With SEO

SEO is constantly changing and the rules are too, however, some of your competitors may not know that. By checking the SEO news, you can find best practices and fix your SEO before it falls behind in the ranking.

3. Find the Right Keywords

Rankings change all the time, which is why you need to have a strategy to stay at the top. By planning out a specific, meaningful keywords that are best for your company and competitor, the better results you will get. There are different tools you can use to find the keywords in your market and to track other online activity.

4. Monitor Competitor’s Backlink Profiles.

Backlinks are the links that come to the website. The more you have, the better because the search engine recognizes that site more and more with each backlink. You want to monitor yours to prevent negative SEO, but also your competitors to see if they have a better strategy that is getting them higher results

 5. Monitor Competitor’s On-Site SEO Activities.

You should also monitor your competitor’s on-site optimization. If they have changed their SEO activity, they might have found a more effective way to increase their rankings, or they could be changing their pages after having a penalty. It is a good idea to keep your eye on your competitor’s tag structure, keyword headers and categories, so you can stay in the loop to be ranked as high as possible.

6. Post Shareable Information

If you post information that is relatable to your audience, it is more likely that others will want to share it. Sharing your own posts, articles or blogs on social media sites give more traffic to your site if it is linked properly. The more outlets you put information that links to your site, the more traffic you will generate.

Use those tips and watch your SEO rankings change each day!

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What Is Brand Personality?

Building yourself to a recognizable status is a crucial step to take in gaining new customers, maintaining loyal customer base, which will allow you to be successful as a business. In order to achieve that, you need to know what it means for your business to have a brand personality. A brand personality is the human traits or characteristics associated with a specific brand name. These traits give a brand or business a known, distinct personality which makes the company more relatable or unique in potential prospects’ minds.

No matter what your industry, target audience, or company may be, every brand has its own unique personality. A thoughtfully strategized and implemented brand personality can mean huge things for your company.


Making a Strong Brand Personality

Building a strong, successful brand personality takes a lot of time and good amount of work, including a few rounds and changes. Here are three steps to get you on the right track:

  1. Research. Strategy always begins with research. When figuring a strategy for your brand personality, you must research about your competition to see what they are doing that may or may not be working. In doing this, you will find information on how their buyers respond to their brand personalities. Also research what personality will sit well with your clients. The easiest way to find out this information is to ask your current or previous customers and clients.
  2. Brainstorm. After you have a clear indication of what is being done and what your prospective clients want, write it down to create your brand voice or mission statement.
  3. Communicate. Once you’ve established your brand personality, let your entire team know and memorize it in order to really drive it out to your clients, especially your members that are creating your marketing materials. The goal is to keep your personality clear and consistent. You want your communication messages to look and sound like they’re coming from the same source. This will allow people to recognize your brand.


Every company has the potential to build an established brand personality. If you haven’t thought seriously about your brand personality, get started to day by contacting us at 405 Media Group!

Top Tips: Blogging for Business

Blogging is Necessary!

Whether you are just starting your business, are small, or you are growing in size, it is important to have a blog that in maintained and received posts regularly. Check out these tips on how to be the number one in the search engines and rank higher than your competition:

Double Check your Title

You must have a title tag and keywords that are in the title that make it as interesting as possible. This is a very important aspect of your post, as it is the first impression of the site and no one will even open up your post without a great title.

 Page Headings

Make sure that you use H1, H2, and H3 tags correctly! H1is for the main page title, subheadings should be in H2, and sub subheadings should be in H3.

 The Description

This description should be able to sell your page while also describing what is on it. When you search, you will see descriptions where the keyword shows up many times. Without a good title, no one will open and read your post.

Link Your Google to Google Plus

By linking these together, you will get an increase of visitors exponentially and enhance your brain as well.

Duplicate Content

Make sure you get rid of duplicate content either in the website or on different websites. You should ensure that you re-direct old web pages to the new ones.

Using Internal Links on Your Blog

Each page of your site will have an amount of link juice that can be passed to other pages. It is important to interlink your pages and funnel them toward the key content of your site.

Use Tools to Determine Performance

Find out more about how your website is performing using webmaster tools. You should use the services provided by Bing and Google . To find out more on how links to your websites, broken links in your site, keywords being searched and showing tools you can understand your business presence online better and fix any problems that may come up.

Use a Site Map

Site maps tell the search engines exactly which pages are in your site.

Follow each of these rules when it comes to your social media and blog posting and you will have further improved your business!

When Is It Time to Hire a Company For Social Media Support?

 Are you currently using social media platforms such as Facebook, Twitter, Instagram, LinkedIn? If so, how much of your day is spent online reaching out to your clients and potential clients? While most social media accounts are free to have, there is a large amount of time that must be dedicated to manage and update each different account.

Because we understand everything you have to do within your business, hiring a company that has offers social media management is one of the best decisions to make. 405 Media Group will partner with you and your business to expand and establish your credibility and customer service.


The top 3 reasons you know it is time to hire 405 Media Group include:

  • Your competitors are using social media to reach out and gain customers. Check out your competition’s Facebook Business Page, Twitter account, LinkedIn Company Page, Pinterest account, and any other places they are established online. Do they have a solid community of followers? Are their follows responding and interacting? If you do not find your competition on social media – even better! You can get ahead by setting up various profiles.
  • We have experience with social media. There’s no use in social media if it doesn’t make you money, which is why we can help by showing you how to actually get clients from your social media efforts.
  • You need to focus on running your business, and staying up to speed with social media sites and changes is difficult. It is even more difficult when you are relatively new and looking to expand your business. Hiring a media company will help you reach potential leads online while you continue to run your business. We love what we do and are constantly finding new and creative ways to reach clients so that you are successful.

If you would like to work with a company that offers social media strategy, SEO, CRM, Reputation Management and website design efforts, contact us at 405 Media Group today!


SEO & Popularity Are Connected

When it comes to page ranking, Google wants the sites that are most popular on top, as do users. This doesn’t mean you cannot be moved down in rankings – you can – which means you have to work to be ranked high. If you are popular and well known, you tend to be credible. Because of this, you have worked to earn a high ranking.

With that being said, hoisting yourself up to popularity can be rather difficult. There are factors that Google takes into account regarding popularity, such as the importance of quantity and quality of who is sharing your content. Social shares themselves are really beneficial for your popularity, even though they do not pass PageRank. Because they are good for your popularity, they are in turn good for your SEO efforts.

Another factor in popularity has to do with how your readers are engaging with your site. Google Analytics provides Google with a lot of information on user behavior, which helps to determine how popular websites are. Some components that help determine page popularity include scrolling on a page, the amount of time spent on the site, bookmarking, and copying/pasting information.

Lastly, links to your site will always improve your SEO. Google is starting to become strict on various linking tactics with links that cheat the system and simply do not deserve to be linked. The bots are improving on selecting good, quality links as we move forward, and this will be even more important when it comes to popularity. This is a good point to remember, as Google has made official algorithm changes and announcements claiming they are attempting to credit more veteran sites that are indeed trusted. The take away: build your SEO by remaining a trusted company and work to gain popularity.

What Is Being Said About You?

Are you aware of what customers are saying about your company, including the products and the services you provide? The only way to find out your reputation is by searching yourself!

Take control by literally discovering what is being said about you and your business. This is something every business must do often. The truth is that most businesses are unaware of the fact that they have bad reviews online. In order to find out if customers are leaving bad reviews, use Google. Type in your business or your name into the search engine along with negative words or terms such as “scam” “the worst.” The search engine will give you results of pages that associate your business or name with those words. If you do not get any results, then your online reputation does not need saving!
But what happens if you do get results from that search? When you are presented with a bad review, it is completely normal to feel a little hurt, surprised, and upset. After you calm down, you must work to fix the issue by figuring if there is any validity to the review. Was your company experience a crisis? was one of your employee’s having an off day? Or did your customer simply misunderstand a procedure or standard of your company?

Review sites that remain most trusted have a section for the owner of a business to add a comment to the negative post. You should use this section to apologize for what happened. Customers admire when companies admit to their mistakes and thank them, even for a bad review. This helps your upset client feel like their opinion matters and helps potential customers understand that you are a trusted business that truly cares. After apologizing and thanking the reviewer, try to very briefly explain that this rarely happens and/or will never happen again. Your calming words with allow you to seem like you are a reasonable business and the bad review was just a rant. Also consider the fact that using slight humor can defuse the situation and also attract new customers. The most important thing to remember when responding to any review is to let the client know that you are listening and that you do care.


Good reviews are also good at working to diffuse the negative reviews. If you currently do not have a way to encourage customer reviews, consider creating one for them. Good reviews work to help your online reputation but also help with your search engine rankings too. A great strategy to use for encouraging customer reviews is through the signature line at the bottom of your emails. This works to remind them to leave a review while also not seeming too desperate. To make it easier for the customer, hyperlink the site into your email signature.

Another great way to develop reviews is to offer an incentive for a review: if they leave a review, they could receive a discount off of their next purchase or visit. This does also involve giving an incentive to those that leave a negative review too. Managing your reputation is a continuous process. If you are providing excellence service, monitoring your online reputation, responding to negative reviews, collecting positive reviews, and have a sense of humor, you are truly well on your way to maintaining a positive reputation.