Pinterest caught on fast for the consumer, and it’s perfect for marketing your lifestyle brand! Customers are able to see photos of clothes, food, landscapes, art, etc. and be inspired. It encourages personality expression by posting photos and creating boards that are designed by the things you like. Here are a few tips, so your company can manage Pinterest the right way.
1. Be creative. Creating a post that catches the user’s eye is what will bring attention. Using unique fonts and interesting graphics to get your point across can be powerful and is sure to intrigue the customer.
2. Show personality. When the customer feels like they know your brand and their values, they will feel more inclined to give you business. Show appropriate humor to humanize your brand.
3. Use vivid color. When the post is eye-catching, the customer won’t be able to miss the post. Use colors that are pleasing to the eye, and not overly cluttered. Bright colors with contrast are popular to use.
4. Use Infographics. If your brand is complex, use infographics to get your point across. It is an easy way to condense information to make it readable and user-friendly. Infographics that are visually appealing tend to get shared more.
For more tips on how to give your company the most traffic, click here!