online marketing

6 Tips For Marketing With Social Media

In this day and age, social media has really boomed. With starting a new business, or just trying to give your brand more visibility, social media is a great tool to utilize. However, there is a right and wrong way to use it to be the most effective. Here are some social media fundamentals that are important to keep in mind before you begin:

  • Value. Understand who your target audience is and how you can best market to them. Join discussions and add the value that they are looking for.
  • Appreciate. Show appreciation for your own audience and be friendly to encourage continued engagement. Respond to all posts from your customers by being polite.
  • Focus. A focused strategy on what the information is that you bring to people is more valuable than giving a range of information.
  • Quality. High quality is more important than high quantity. Your customers don’t want to feel like they are being spammed, especially with content that they aren’t interested in. It is also better to have connections on your social media who read, share and comment on your posts, than ones who like your page and disappear.
  • Post.  If you publish content that is worth sharing and of value, your followers are more likely to share it with their own audience. Sharing information and articles on social media that are from your website will direct the user to the search engine, which give you more rankings.
  • Connect. Connect with those who have a quality audience and with your similar interests. After building a relationship with them, they can be a great catalyst in sharing your company’s name and a valuable community. A great way to find an audience you are looking for is to search with a hashtag. (ex: #socialmedia would help you find content on social media and those who have posted on that topic.)To learn other ways to help your customers find you on the internet, go to www.405mediagroup.com.

3 Easy Ways to Improve Your SEO Rankings

Here are 3 easy ways you can keep up with your SEO and rankings to stay ahead of your competitors:

1.  Make sure your company ranks in the local listings, like Google and Bing by using webmaster tools. A pretty website won’t matter if you are ranking low.

2. Utilize social media. Promote and sponser local events to get your town familiar with your business.

3.  Create your own content and use keywords on your website.

If you use the following tips, your company will be sure to rank higher. The web likes content and keywords, which help your rankings, when done right. If you share your information on social media outlets, consumers will become familiar and interested, creating potential new leads.

To learn more on how you can improve your rankings, check out the experts at: http://405mediagroup.com.

 

3 Keys to Social Media Success

When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

For more information on your social media and SEO specialists, click here!

5 Reasons Why SEO Isn’t Dead

There has been debate on whether or not SEO is dead. The truth is, it is ever-changing and people need to adapt as it changes. “It is changing so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play,” according to Sam McRoberts, CEO of CUDU Marketing- a widely published expert in the SEO field.

Before you decide to give up on SEO, understand that:

  1. It isn’t going to stop anytime soon. Searches depend on keywords and text-based content, proving that it is still effective. All content needs to be indexed to appear in searches on the web, and whether it ends up ranking as #2 or #52.
  2.  Search engines grab more market share.  These days, nearly 90% of shoppers will check the web for reviews before making a purchase. If you want them to be able to locate your business with the accurate information, your organic SEO needs to be in place.
  3.  Mobile search optimization.  Less than a decade ago, mobile phones didn’t have the internet access like they do now. More and more people are using their smart phones for easy access to the web, sparking the SEO and local search optimization.
  4. Lacking website content. Google and other search engines are using content and backlinks to fuel the search engines. The more content that is linked, the more the search engine will recognize that site, and the higher you will rank. If you aren’t updating your website’s content or adding regularly, the companies that are will benefit from it. Now, social media has a strong pull on your ranking.
  5. Your competitors are doing it. Some companies don’t understand that doing SEO to your content once does not mean that your site is done with it. SEO needs to be updated regularly. Keep up with your competitors and make sure that your rankings are where you want them to be; otherwise, you’re losing ground to a competitor who is.

To learn more on how you can improve your SEO rankings, go to www.405mediagroup.com.