Dallas Blog

6 Tips For Marketing With Social Media

In this day and age, social media has really boomed. With starting a new business, or just trying to give your brand more visibility, social media is a great tool to utilize. However, there is a right and wrong way to use it to be the most effective. Here are some social media fundamentals that are important to keep in mind before you begin:

  • Value. Understand who your target audience is and how you can best market to them. Join discussions and add the value that they are looking for.
  • Appreciate. Show appreciation for your own audience and be friendly to encourage continued engagement. Respond to all posts from your customers by being polite.
  • Focus. A focused strategy on what the information is that you bring to people is more valuable than giving a range of information.
  • Quality. High quality is more important than high quantity. Your customers don’t want to feel like they are being spammed, especially with content that they aren’t interested in. It is also better to have connections on your social media who read, share and comment on your posts, than ones who like your page and disappear.
  • Post.  If you publish content that is worth sharing and of value, your followers are more likely to share it with their own audience. Sharing information and articles on social media that are from your website will direct the user to the search engine, which give you more rankings.
  • Connect. Connect with those who have a quality audience and with your similar interests. After building a relationship with them, they can be a great catalyst in sharing your company’s name and a valuable community. A great way to find an audience you are looking for is to search with a hashtag. (ex: #socialmedia would help you find content on social media and those who have posted on that topic.)To learn other ways to help your customers find you on the internet, go to www.405mediagroup.com.

5 Reasons Why SEO Isn’t Dead

There has been debate on whether or not SEO is dead. The truth is, it is ever-changing and people need to adapt as it changes. “It is changing so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play,” according to Sam McRoberts, CEO of CUDU Marketing- a widely published expert in the SEO field.

Before you decide to give up on SEO, understand that:

  1. It isn’t going to stop anytime soon. Searches depend on keywords and text-based content, proving that it is still effective. All content needs to be indexed to appear in searches on the web, and whether it ends up ranking as #2 or #52.
  2.  Search engines grab more market share.  These days, nearly 90% of shoppers will check the web for reviews before making a purchase. If you want them to be able to locate your business with the accurate information, your organic SEO needs to be in place.
  3.  Mobile search optimization.  Less than a decade ago, mobile phones didn’t have the internet access like they do now. More and more people are using their smart phones for easy access to the web, sparking the SEO and local search optimization.
  4. Lacking website content. Google and other search engines are using content and backlinks to fuel the search engines. The more content that is linked, the more the search engine will recognize that site, and the higher you will rank. If you aren’t updating your website’s content or adding regularly, the companies that are will benefit from it. Now, social media has a strong pull on your ranking.
  5. Your competitors are doing it. Some companies don’t understand that doing SEO to your content once does not mean that your site is done with it. SEO needs to be updated regularly. Keep up with your competitors and make sure that your rankings are where you want them to be; otherwise, you’re losing ground to a competitor who is.

To learn more on how you can improve your SEO rankings, go to www.405mediagroup.com.

 

What Is Brand Personality?

Building yourself to a recognizable status is a crucial step to take in gaining new customers, maintaining loyal customer base, which will allow you to be successful as a business. In order to achieve that, you need to know what it means for your business to have a brand personality. A brand personality is the human traits or characteristics associated with a specific brand name. These traits give a brand or business a known, distinct personality which makes the company more relatable or unique in potential prospects’ minds.

No matter what your industry, target audience, or company may be, every brand has its own unique personality. A thoughtfully strategized and implemented brand personality can mean huge things for your company.

 

Making a Strong Brand Personality

Building a strong, successful brand personality takes a lot of time and good amount of work, including a few rounds and changes. Here are three steps to get you on the right track:

  1. Research. Strategy always begins with research. When figuring a strategy for your brand personality, you must research about your competition to see what they are doing that may or may not be working. In doing this, you will find information on how their buyers respond to their brand personalities. Also research what personality will sit well with your clients. The easiest way to find out this information is to ask your current or previous customers and clients.
  2. Brainstorm. After you have a clear indication of what is being done and what your prospective clients want, write it down to create your brand voice or mission statement.
  3. Communicate. Once you’ve established your brand personality, let your entire team know and memorize it in order to really drive it out to your clients, especially your members that are creating your marketing materials. The goal is to keep your personality clear and consistent. You want your communication messages to look and sound like they’re coming from the same source. This will allow people to recognize your brand.

 

Every company has the potential to build an established brand personality. If you haven’t thought seriously about your brand personality, get started to day by contacting us at 405 Media Group!

Transforming Leads Into Customers

One of the first steps in business involves producing leads. Once you have produced those leads, what comes next? What do you do with these leads?

 

  1. Follow up with each and every lead. You will never know the full potential of a lead if you do not take the proper steps to conduct follow ups. It is very possible that a seemingly weak lead can result in big sales, and a strong lead could result in nothing. This is why every lead must be treated as it could bring in sales and turn into a long term, loyal customer.
  2. Have a specific game plan. While it is vital to follow up with each and every lead and treat them with equal respect, you must execute the exact game plan. This game plan depends on several factors, such as the number of leads you have and the number of employees.
  3. Have a sense of urgency. In order to maximize your lead conversion, every sales lead needs to be responded to as soon as possible. Businesses are more likely to qualify a lead that responds to inquiries within an hours. After a full 24 hours, the chances of making the conversion drop significantly.
  4. Establish trust. After the contacts have been made, your first thought may be to win over the lead. Many of your leads will be skeptical initailly, so you need to gain their trust. You must have an extensive, thorough knowledge of your products and services in order to answer questions – if you are confident in what you are selling, so will your new lead. You must also be friendly and courteous as possible to your leads; everyone appreciates a nice conversation and friendly attitude.
  5. Keep your promise. When you are following up on your leads, make sure you stay true to what you say. For example, if you offer a commitment that you will give a free trial download, then follow through with it. This can be extremely bad to your campaign and business as a whole.

SEO Terms to Know for Small Business

Search Engine Optimization (SEO) can be rather difficult to fully comprehend, but knowing the basics behind it can help boost your business’s performance. Understanding basic SEO terms is important because most Internet users use refer to search engines immediately to find exactly what they are looking for. When trying to rank high for your small business, it is important to remember various major factors, including on-page factors.

On-Page Factors

The way your website is built and the content on your website are large factors in how well you rank in search engines. Here are the most important factors involved:

  • Title tags: Title tags appear in the URL bar of a website and is also used in sharing pages on Facebook and other social media sites. Title tags are also a big part of rankings in Google. Keep your tag to less than 70 characters, but make sure it is creatively done for each of your pages and that keywords are included in these titles.
  • H1/H2/H3 tags: Marketing up text on your site shows that the information provided is important. Playing up on words using bold, italics, or underlying type text can draw attention to them, but the best, more proper way to rank higher and grab attention is using these tags – specifically H1. Make sure that each page of your site has an H1 tag that contains the keywords you are looking to rank.
  • ALT tags and Image names: these tags are titles given to the images you are putting in your pages. Make sure you name them appropriately – like including keywords.
    • Meta descriptions: meta descriptions are the few sentences that show up in search engine ranking pages (SERPs) under the title.
    • Website content recommendations: the information you publish on your website is obviously important. The more useful the content is, the better for not only your users, but your business. You don’t need to write pages upon pages, but a couple hundred words and keywords you want to rank will boost your page ranking.

Understanding that while SEO takes a bit of effort, the work will pay off for your business. Make sure all your on-page factors are properly set up and implemented, including keyword repetition!