Building yourself to a recognizable status is a crucial step to take in gaining new customers, maintaining loyal customer base, which will allow you to be successful as a business. In order to achieve that, you need to know what it means for your business to have a brand personality. A brand personality is the human traits or characteristics associated with a specific brand name. These traits give a brand or business a known, distinct personality which makes the company more relatable or unique in potential prospects’ minds.
No matter what your industry, target audience, or company may be, every brand has its own unique personality. A thoughtfully strategized and implemented brand personality can mean huge things for your company.
Making a Strong Brand Personality
Building a strong, successful brand personality takes a lot of time and good amount of work, including a few rounds and changes. Here are three steps to get you on the right track:
- Research. Strategy always begins with research. When figuring a strategy for your brand personality, you must research about your competition to see what they are doing that may or may not be working. In doing this, you will find information on how their buyers respond to their brand personalities. Also research what personality will sit well with your clients. The easiest way to find out this information is to ask your current or previous customers and clients.
- Brainstorm. After you have a clear indication of what is being done and what your prospective clients want, write it down to create your brand voice or mission statement.
- Communicate. Once you’ve established your brand personality, let your entire team know and memorize it in order to really drive it out to your clients, especially your members that are creating your marketing materials. The goal is to keep your personality clear and consistent. You want your communication messages to look and sound like they’re coming from the same source. This will allow people to recognize your brand.
Every company has the potential to build an established brand personality. If you haven’t thought seriously about your brand personality, get started to day by contacting us at 405 Media Group!
One of the first steps in business involves producing leads. Once you have produced those leads, what comes next? What do you do with these leads?
- Follow up with each and every lead. You will never know the full potential of a lead if you do not take the proper steps to conduct follow ups. It is very possible that a seemingly weak lead can result in big sales, and a strong lead could result in nothing. This is why every lead must be treated as it could bring in sales and turn into a long term, loyal customer.
- Have a specific game plan. While it is vital to follow up with each and every lead and treat them with equal respect, you must execute the exact game plan. This game plan depends on several factors, such as the number of leads you have and the number of employees.
- Have a sense of urgency. In order to maximize your lead conversion, every sales lead needs to be responded to as soon as possible. Businesses are more likely to qualify a lead that responds to inquiries within an hours. After a full 24 hours, the chances of making the conversion drop significantly.
- Establish trust. After the contacts have been made, your first thought may be to win over the lead. Many of your leads will be skeptical initailly, so you need to gain their trust. You must have an extensive, thorough knowledge of your products and services in order to answer questions – if you are confident in what you are selling, so will your new lead. You must also be friendly and courteous as possible to your leads; everyone appreciates a nice conversation and friendly attitude.
- Keep your promise. When you are following up on your leads, make sure you stay true to what you say. For example, if you offer a commitment that you will give a free trial download, then follow through with it. This can be extremely bad to your campaign and business as a whole.
Search Engine Optimization (SEO) can be rather difficult to fully comprehend, but knowing the basics behind it can help boost your business’s performance. Understanding basic SEO terms is important because most Internet users use refer to search engines immediately to find exactly what they are looking for. When trying to rank high for your small business, it is important to remember various major factors, including on-page factors.
The way your website is built and the content on your website are large factors in how well you rank in search engines. Here are the most important factors involved:
- Title tags: Title tags appear in the URL bar of a website and is also used in sharing pages on Facebook and other social media sites. Title tags are also a big part of rankings in Google. Keep your tag to less than 70 characters, but make sure it is creatively done for each of your pages and that keywords are included in these titles.
- H1/H2/H3 tags: Marketing up text on your site shows that the information provided is important. Playing up on words using bold, italics, or underlying type text can draw attention to them, but the best, more proper way to rank higher and grab attention is using these tags – specifically H1. Make sure that each page of your site has an H1 tag that contains the keywords you are looking to rank.
- ALT tags and Image names: these tags are titles given to the images you are putting in your pages. Make sure you name them appropriately – like including keywords.
- Meta descriptions: meta descriptions are the few sentences that show up in search engine ranking pages (SERPs) under the title.
- Website content recommendations: the information you publish on your website is obviously important. The more useful the content is, the better for not only your users, but your business. You don’t need to write pages upon pages, but a couple hundred words and keywords you want to rank will boost your page ranking.
Understanding that while SEO takes a bit of effort, the work will pay off for your business. Make sure all your on-page factors are properly set up and implemented, including keyword repetition!