Brand Personality

3 Keys to Social Media Success

When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

For more information on your social media and SEO specialists, click here!

How SEO and Social Media Overlap

Is SEO affected by social media results? Many companies have their own opinion, but the truth is they do in fact overlap. SEO is constantly changing the rules to ranking and although Google won’t be able to create direct social interaction, there is a correlation. Social media can contribute to the overall organic success including:

1. Link Potential

The more content you post on social media with links, the greater social reach it gets. The linking is similar to a spider web. A blog post or article that you post on your website is posted on different social media sites, and links back to the main website. If that post is shared  online, the reach will spread like wildfire. You might end up with leads that you wouldn’t have otherwise had without posting on social media

2. Traffic

Social media can draw more traffic back to your website, making you rank higher than others. When the content you post is designed for your target market, people will be more likely to share it. When you post interesting content, the customer gets to know your brand on a more personal level and feels more engaged. Search engines can measure your customer’s online activity on your site, including the bounce rate, pages visited, time spent on site and more. This helps you tweak your marketing strategy better based on what didn’t work before.

3. Personalization

Social media lets you personalize your company and give the customer a vibe for what your company is all about. When people like your posts or show activity on them, that impacts your ranking on Google and bumps your rankings up.

4. Search Query Volume

When your company has content out on multiple sites, your name gets sent to more people and a larger audience. This increases your brand awareness, which can lead to more searches for your name, and in turn, Google will notice and rank you higher. It is all about popularity and quality. The more content you have and share, the better.

5. Brand Signals

Getting mentioned on a site without a hyperlink  can affect ranking. Google calls this co-citation and a brand signal. Social media’s increases awareness and conversation can result in co-citation mentions.

6. Traffic Volume and Site Engagement

Social media can increase the traffic to your site, which is the most important for SEO ranking. Blogs drive the most traffic, in addition to videos, events, or other added content. If the user doesn’t bounce right away, it will benefit your ranking and be counted as organic.

For more information on how you can increase your SEO ranking, go to www.405mediagroup.com!

What Is Brand Personality?

Building yourself to a recognizable status is a crucial step to take in gaining new customers, maintaining loyal customer base, which will allow you to be successful as a business. In order to achieve that, you need to know what it means for your business to have a brand personality. A brand personality is the human traits or characteristics associated with a specific brand name. These traits give a brand or business a known, distinct personality which makes the company more relatable or unique in potential prospects’ minds.

No matter what your industry, target audience, or company may be, every brand has its own unique personality. A thoughtfully strategized and implemented brand personality can mean huge things for your company.

 

Making a Strong Brand Personality

Building a strong, successful brand personality takes a lot of time and good amount of work, including a few rounds and changes. Here are three steps to get you on the right track:

  1. Research. Strategy always begins with research. When figuring a strategy for your brand personality, you must research about your competition to see what they are doing that may or may not be working. In doing this, you will find information on how their buyers respond to their brand personalities. Also research what personality will sit well with your clients. The easiest way to find out this information is to ask your current or previous customers and clients.
  2. Brainstorm. After you have a clear indication of what is being done and what your prospective clients want, write it down to create your brand voice or mission statement.
  3. Communicate. Once you’ve established your brand personality, let your entire team know and memorize it in order to really drive it out to your clients, especially your members that are creating your marketing materials. The goal is to keep your personality clear and consistent. You want your communication messages to look and sound like they’re coming from the same source. This will allow people to recognize your brand.

 

Every company has the potential to build an established brand personality. If you haven’t thought seriously about your brand personality, get started to day by contacting us at 405 Media Group!