Archive for: Blogging

5 Tips For Your Social Media Engagement

Social media has become very popular in recent years. Companies are now utilizing it to reach out to their customers and build relationships with them. Although it might sound easy, there are some rules to follow for optimal engagement.

Plan: Create a plan, and follow it. You can use social media without a plan, but the results will be minimal, at most.  Create a schedule that works for you and your company. Set a specific time throughout your day to spend a few minutes on posting/responding to customers. Once you have a pattern down, it will become easier to follow.

Set Goals: Set quarterly, monthly, weekly and even daily goals for your page. This will help with measuring how effective your strategy is with where you want to be.

Patience: Social media is like a slow growing snowball. It takes awhile to gain quality followers/engagement at first, but once you do, it will all pay off. It will be difficult for a smaller business to gain hundreds of followers overnight. Keep in mind that it can be more important to have a few quality followers compared to many of little value.

Offer Deals: Offering deals keeps the followers wanting to come back to your page. It also makes the follower feel valued and special if they are only getting a deal because they liked your page.

Friendly Voice:  Create a company personality for your page, so your follower knows that there is a face behind the computer. Adding character will increase the levels of engagement and make your page more lively.

For more information on social media with 405 Media Group, click here!

Keys to Creating Shareable Content

You have a great product or service, but what good is that if no one knows about it? Social media is a hot marketing tool to share with your company with people. With easy ways to share, pin and repost, it would be silly not to hop on board! Get your name and product out there before your competitor beats you to it. There are a few key ways to make sure that you don’t just post content, but so you make the most of your content to keep your audience coming back for more.

    • Watch for trends: How well your company does is influenced by how well your competitor is doing. Follow the trends of their social media sites. What content do they post? How active are they? Try something new. Combine what works for them and what works for you to find the perfect balance.
    • Inspire your customer: Create posts, tips and advice, so your customer wants to keep coming back for more. Focus on topics that they love and are interested in that also relate to your company. If they are constantly learning something from you, they will return. If they found your content interesting, it is more likely that they will share it on their social media sites, which gets your name out there.
    • Engage their emotions: When people can relate to your information on some level, they will be intrigued to learn more. This can be achieved by telling a story, making them feel special, or deepening a social connection. People are more attracted to positive emotional responses than negative because they finish reading the content and feel good afterwards.
    • Have a good header: These different approaches all intrigue the level of curiosity, interest, humor or admiration. When you use a header that makes the reader question themselves, it grabs their attention and makes them want to read. Sharing information with them that others in society might not know about makes them feel smarter, and boosts their self-esteem.

For more information on how you can make the most of your content, go to www.405mediagroup.com.

Why Content Marketing is the #1 Strategy in Search Marketing

While content marketing is known to improve results on search engine ranking systems, it is also true that effective, high quality content marketing is more of a marketing art than a strategy. If you have not worked to implement content marketing for your business site yet, read further to determine why it is a great idea to start now.

Content marketing helps you solve any issues that your customers may have, which in turn solves your issues as well. Make sure to create content that is relevant to your customer audience and the services your business provides. This allows an easy platform for your customers to look through instead of working hard to find what they are looking for buried in your site. The best way to do this includes creating a blog post or an article posting on your website, while also sending out an email blast to your customers who are experiencing the particular problem at hand. By addressing your customers’ problems through content and sending it out, you are cutting down on customer service time by giving them their answers online.

High quality content writing that includes a great deal of value to your reader will get shared and spread throughout the web. This works to create a credibility and sense of authority attached to your business. Also make sure to have one author publishing content that is created under your content marketing strategy. It does not matter who this individual is, as long as it is consistently them posting. This use of content marketing will allow you to become more established and lead to greater leads and give you additional exposure in Google through Google+.

Consistently creating content for marketing will also strengthen relationships with your customers. This is also important for repeat and loyal customers, as updating your stream with helpful and rich content will keep your readers interested. This can not only include blog post, but video, images, apps, and more. Also work to get your customers involved and create content for you. Having guest authors is a great, creative way to keep your feed interesting. While content marketing is a great way to improve your SEO and drive traffic to your site, old and new customers will benefit from your successful content marketing campaign.

To learn more on your content marketing experts, click here!

How to Handle Online Conflict

Don’t let one bad apple ruin your reputation when it comes to your online presence. Your initial reaction might be to fire back with your opinion, but it is best to refrain from doing so. Be professional, and in the long run it will pay off. If you keep your poise, your brand’s reputation won’t be effected. Address the issue politely, correct if necessary, and move on. Keep the tips in mind that are posted below, before responding.

Stay  focused: You are in control of your attitude and how others will perceive you online. Stay positive. Keep in mind the results that will follow. You never know where you will see that person again, and you don’t want to burn bridges,especially because oftentimes it can just be miscommunication online.

Try to take the conversation offline: Be professional and remember the facts when you respond to others. Don’t let your emotions get involved, or take anything too personally. Send a direct message if necessary, so you can have a private conversation. Be sure to determine whether or not it is worth the time because you will not have time to send direct messages to everyone.

Take action stay polite and courteous: You never know when you will see them again, and you don’t want to tamper your reputation. If someone is harassing, then yes, block them. Just because there was one bad comment, doesn’t mean you should delete it. It can be a great opportunity for you to clarify your point or company’s reasoning. There is a chance that others perceive your company in that same manner, so clarifying can  help you reap benefits.

To learn more about ways to boost your online reputation, go to www.405mediagroup.com.

3 Ways to Make Your Website More Social

Your website might have high rankings in SEO, but would it rank high in the social category? Websites that come across more friendly and engaging are far more likely to attract more users and keep current customers interested. Here are three ways you can increase your social standings, today!

Improve quality

Creating content that your customers will find helpful and useful is important. Your users care about how helpful your website and content is; it can increase the level of trust they have with you. Make titles enticing, use infographics and videos often since they are generally shared more. They are quick, easy to read and visually more appealing than content.

Ask For Feedback

It isn’t uncommon for companies to not ask customers or visitors what they wanted to see next in terms of products or improvements. Having a poll is a great way to get helpful feedback that will help both you and the customer in the end. In the end, this will increase customer retention and future feedback.

Make Adjustments

Seek and encourage feedback- by choosing “emotionally intelligent words” to represent the personality of the brand. This makes it more of a personal experience for the user, which makes them feel more comfortable about leaving a comment on your site. Switch up your approach to see what works best for your company and see which leads to boost social activity.

To learn more on how you can increase your company’s social standings, click here!

6 Tips For Marketing With Social Media

In this day and age, social media has really boomed. With starting a new business, or just trying to give your brand more visibility, social media is a great tool to utilize. However, there is a right and wrong way to use it to be the most effective. Here are some social media fundamentals that are important to keep in mind before you begin:

  • Value. Understand who your target audience is and how you can best market to them. Join discussions and add the value that they are looking for.
  • Appreciate. Show appreciation for your own audience and be friendly to encourage continued engagement. Respond to all posts from your customers by being polite.
  • Focus. A focused strategy on what the information is that you bring to people is more valuable than giving a range of information.
  • Quality. High quality is more important than high quantity. Your customers don’t want to feel like they are being spammed, especially with content that they aren’t interested in. It is also better to have connections on your social media who read, share and comment on your posts, than ones who like your page and disappear.
  • Post.  If you publish content that is worth sharing and of value, your followers are more likely to share it with their own audience. Sharing information and articles on social media that are from your website will direct the user to the search engine, which give you more rankings.
  • Connect. Connect with those who have a quality audience and with your similar interests. After building a relationship with them, they can be a great catalyst in sharing your company’s name and a valuable community. A great way to find an audience you are looking for is to search with a hashtag. (ex: #socialmedia would help you find content on social media and those who have posted on that topic.)To learn other ways to help your customers find you on the internet, go to www.405mediagroup.com.

3 Easy Ways to Improve Your SEO Rankings

Here are 3 easy ways you can keep up with your SEO and rankings to stay ahead of your competitors:

1.  Make sure your company ranks in the local listings, like Google and Bing by using webmaster tools. A pretty website won’t matter if you are ranking low.

2. Utilize social media. Promote and sponser local events to get your town familiar with your business.

3.  Create your own content and use keywords on your website.

If you use the following tips, your company will be sure to rank higher. The web likes content and keywords, which help your rankings, when done right. If you share your information on social media outlets, consumers will become familiar and interested, creating potential new leads.

To learn more on how you can improve your rankings, check out the experts at: https://405mediagroup.com.

 

3 Keys to Social Media Success

When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

For more information on your social media and SEO specialists, click here!

How SEO and Social Media Overlap

Is SEO affected by social media results? Many companies have their own opinion, but the truth is they do in fact overlap. SEO is constantly changing the rules to ranking and although Google won’t be able to create direct social interaction, there is a correlation. Social media can contribute to the overall organic success including:

1. Link Potential

The more content you post on social media with links, the greater social reach it gets. The linking is similar to a spider web. A blog post or article that you post on your website is posted on different social media sites, and links back to the main website. If that post is shared  online, the reach will spread like wildfire. You might end up with leads that you wouldn’t have otherwise had without posting on social media

2. Traffic

Social media can draw more traffic back to your website, making you rank higher than others. When the content you post is designed for your target market, people will be more likely to share it. When you post interesting content, the customer gets to know your brand on a more personal level and feels more engaged. Search engines can measure your customer’s online activity on your site, including the bounce rate, pages visited, time spent on site and more. This helps you tweak your marketing strategy better based on what didn’t work before.

3. Personalization

Social media lets you personalize your company and give the customer a vibe for what your company is all about. When people like your posts or show activity on them, that impacts your ranking on Google and bumps your rankings up.

4. Search Query Volume

When your company has content out on multiple sites, your name gets sent to more people and a larger audience. This increases your brand awareness, which can lead to more searches for your name, and in turn, Google will notice and rank you higher. It is all about popularity and quality. The more content you have and share, the better.

5. Brand Signals

Getting mentioned on a site without a hyperlink  can affect ranking. Google calls this co-citation and a brand signal. Social media’s increases awareness and conversation can result in co-citation mentions.

6. Traffic Volume and Site Engagement

Social media can increase the traffic to your site, which is the most important for SEO ranking. Blogs drive the most traffic, in addition to videos, events, or other added content. If the user doesn’t bounce right away, it will benefit your ranking and be counted as organic.

For more information on how you can increase your SEO ranking, go to www.405mediagroup.com!

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