6 Ways to Increase Your SEO Rankings

6 Ways to Increase Your SEO Rankings

Maintaining high search result rankings can be difficult, that is, if you don’t have a strategy! Everyone wants to be at the top of the search engine’s page, but to do so you need to continually stay on top of certain SEO activity of both your site and your competitor’s. There are five key tips to focus on.

1. Increase Content Creation

Attracting new visitors isn’t just from having great reviews (although, it helps). The web searcher is looking for content. Any content that is related to the topic they searched. New content is appealing to the search engine, indexing and the web searcher. The more content, the better! High volume content increases the amount of external backlinks that go to your site, making your website that much stronger. The more information that backs your site up, the more reputable the search engine believes it is, making you the top dog. This content can be blog posts, videos, articles- anything that you share on your site. By adding tags and linking it to other sites, the more your site is going to grow in the search engines, and in turn, giving your better rankings

2. Keep Up With SEO

SEO is constantly changing and the rules are too, however, some of your competitors may not know that. By checking the SEO news, you can find best practices and fix your SEO before it falls behind in the ranking.

3. Find the Right Keywords

Rankings change all the time, which is why you need to have a strategy to stay at the top. By planning out a specific, meaningful keywords that are best for your company and competitor, the better results you will get. There are different tools you can use to find the keywords in your market and to track other online activity.

4. Monitor Competitor’s Backlink Profiles.

Backlinks are the links that come to the website. The more you have, the better because the search engine recognizes that site more and more with each backlink. You want to monitor yours to prevent negative SEO, but also your competitors to see if they have a better strategy that is getting them higher results

 5. Monitor Competitor’s On-Site SEO Activities.

You should also monitor your competitor’s on-site optimization. If they have changed their SEO activity, they might have found a more effective way to increase their rankings, or they could be changing their pages after having a penalty. It is a good idea to keep your eye on your competitor’s tag structure, keyword headers and categories, so you can stay in the loop to be ranked as high as possible.

6. Post Shareable Information

If you post information that is relatable to your audience, it is more likely that others will want to share it. Sharing your own posts, articles or blogs on social media sites give more traffic to your site if it is linked properly. The more outlets you put information that links to your site, the more traffic you will generate.

Use those tips and watch your SEO rankings change each day!

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