There has been debate on whether or not SEO is dead. The truth is, it is ever-changing and people need to adapt as it changes. “It is changing so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play,” according to Sam McRoberts, CEO of CUDU Marketing- a widely published expert in the SEO field.
Before you decide to give up on SEO, understand that:
- It isn’t going to stop anytime soon. Searches depend on keywords and text-based content, proving that it is still effective. All content needs to be indexed to appear in searches on the web, and whether it ends up ranking as #2 or #52.
- Search engines grab more market share. These days, nearly 90% of shoppers will check the web for reviews before making a purchase. If you want them to be able to locate your business with the accurate information, your organic SEO needs to be in place.
- Mobile search optimization. Less than a decade ago, mobile phones didn’t have the internet access like they do now. More and more people are using their smart phones for easy access to the web, sparking the SEO and local search optimization.
- Lacking website content. Google and other search engines are using content and backlinks to fuel the search engines. The more content that is linked, the more the search engine will recognize that site, and the higher you will rank. If you aren’t updating your website’s content or adding regularly, the companies that are will benefit from it. Now, social media has a strong pull on your ranking.
- Your competitors are doing it. Some companies don’t understand that doing SEO to your content once does not mean that your site is done with it. SEO needs to be updated regularly. Keep up with your competitors and make sure that your rankings are where you want them to be; otherwise, you’re losing ground to a competitor who is.
To learn more on how you can improve your SEO rankings, go to www.405mediagroup.com.