When companies use social media the right way, it can boost their search engine rankings, allow better customer service and build an effective, engaging online personality. Entreprenuers think that by just posting the content, that it is enough, but that’s where they are wrong. They need to be engaging online in conversations.

1. Answer questions from customers and clients. Using social media as a customer service platform is a great way to strengthen the relationship with you customer. By using the hashtag symbol and tagging your customer in the response, they will get a direct notification from you. Customers might not bother with a direct message, thinking they might not get an immediate response, but they won’t hesitate to tag you in a complaint for all to see. When you are tagged in a complaint, anyone that searches that term can see it, in addition to the owner’s friends network. This is great opportunity to respond because you can correct the issue directly and save your reputation if it was damaged.

2. “Like” Content. Use the “like” button when someone writes or comments on your wall, that acts as a “thank you.” This is equivalent to a +1 on Google+.  You could also say “thank you;” this is what companies can do to differentiate themselves and creates a great sense of community. When customers feel valued and appreciated, they are likely to continue liking your content.

3.Show gratitude. Build a community and network with those who share common goals, values and interests. Share each other’s posts and like them. Social media can be impersonal, so when you make an effort to change that, people feel appreciated. When you share other’s posts, the odds are likely that they will return the favor and your social network will bloom!

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